ServiceNow completes Armis acquisition, closing the gap between asset visibility and cyber risk. The cloud‑software giant announced Friday that it has finalized the purchase of Armis, a leader in cyber‑exposure management. The deal adds real‑time visibility of OT, IoT, medical devices and other non‑traditional assets to ServiceNow’s AI Platform, promising enterprise marketers a more secure…
Angelfish Marketing Launches Answer Engine Optimization Service to Boost B2B Visibility on AI Search Platforms, positioning the UK‑based agency at the forefront of a nascent market where AI‑driven answers are eclipsing traditional SERP rankings. The rise of generative AI tools such as ChatGPT, Google Gemini, and Perplexity has reshaped how enterprise buyers research vendors. Instead…
OnePlan unveils AI‑driven portfolio upgrades, a suite of enhancements that automate routine planning tasks, tighten financial visibility, and add new collaboration features for enterprise‑level strategic portfolio management. Automation and workflow simplification The centerpiece of the April release is “Plan Automations,” a rule‑engine that triggers status changes, approvals, data updates and notifications based on predefined conditions…
Basis and Mediaocean have announced a direct integration that embeds AI‑powered media quality, brand‑safety, and attention signals into Basis’s activation platform, promising marketers a more performance‑focused, fraud‑resistant workflow. What the partnership delivers The new integration links Basis’s cross‑channel orchestration engine with Protected by Mediaocean, a verification suite that blends pre‑bid intelligence with real‑time post‑bid data….
Lemon Seed Marketing, the branding agency that’s built a niche in the home‑service sector, announced a two‑day, invitation‑only workshop titled From First Hello to Forever Customer. The event, slated for May 4‑5 at JB Warranties’ Argyle, Texas campus, promises hands‑on sessions, data‑driven frameworks, and cross‑industry panels aimed at turning first‑call engagements into long‑term revenue streams for B2B marketers. What…
Box, Inc. (NYSE:BOX), the vendor behind the Intelligent Content Management (ICM) platform that many large organizations rely on, announced the general availability of a new AI feature called the Box Agent. The capability is designed to interpret natural‑language commands, locate relevant information across a company’s file repository, synthesize insights, and even generate new documents—all while…
The creator‑marketing landscape received a notable upgrade on Tuesday when CreatorIQ announced a new integration with YouTube’s Creator Partnership API during the YouTube NewFront event. The move brings verified, first‑party viewership data from YouTube directly into CreatorIQ’s AI‑driven Discovery tool, allowing advertisers to assess creators based on actual audience behavior rather than surface‑level follower counts…
New York, March 24 2026 – Independent public‑relations firm 5W announced a significant broadening of its digital marketing practice. The agency, which has long positioned itself among the United States’ larger privately owned PR shops, is now bundling a suite of content‑creation, search‑engine optimization, generative‑engine optimization (GEO), pay‑per‑click, social‑media, account‑based marketing and email‑automation services into a single, enterprise‑focused…
Overfuel, the software provider that builds websites for automotive dealerships, announced a new analytics suite called the Search Engine Intelligence platform. The tool, which powered the company’s recently released 2026 Automotive Mobile PageSpeed Study, is designed to deliver ongoing, real‑time visibility into every component of the automotive search rank results page (SERP). A platform built…
San Diego, March 23 2026 – Forrester Research has placed Cordial, the enterprise‑focused marketing platform behind brands such as Levi’s, L.L.Bean and Boot Barn, among the three Leaders in its Q1 2026 Forrester Wave™: Email Marketing Service Providers. The evaluation covered twelve vendors and ranked Cordial alongside two other leaders, noting that the company achieved the highest possible score in ten…
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