The streaming wars may have started with content libraries and subscriber counts, but the next battle is being fought with algorithms—and FreeCast wants to make sure it’s holding the sharpest sword in the fight.
Elon Musk is making a hard sell to advertisers: let Grok, X’s AI assistant, run your campaigns end-to-end. The promise? Automation that levels the playing field for small and midsize businesses. The reality? Marketers aren’t biting—at least, not yet.
In a sharp break from its usual high-flying performance, The Trade Desk reported a notable deceleration in Q2 revenue growth, triggering a brutal 26% drop in its stock price during after-hours trading Thursday. The culprit? Weaker-than-expected demand for digital advertising in connected TV (CTV)—one of the company’s most promising verticals.
India’s antitrust watchdog is turning up the heat on Google, as the Competition Commission of India (CCI) broadens its investigation into the tech giant’s advertising empire. At the center of this new chapter: the alleged abuse of dominance in the online display advertising market, with fresh allegations now formally clubbed into a multi-case probe involving several complainants.
Mobiquity Technologies wants to kill your marketing tech stack—and replace it with a smarter, self-operating AI that thinks and acts like a full marketing team. The company today announced CMOne, an agentic AI platform that fuses content creation, omnichannel publishing, media buying, and real-time analytics into a single autonomous system.
In the ever-evolving digital economy, internet advertising is no longer a channel—it’s the channel. And it’s not slowing down any time soon.
According to the latest Internet Advertising Global Market Report 2025, the market is expected to grow from $616.27 billion in 2024 to $729.41 billion in 2025, marking a staggering 18.4% CAGR. Even more impressively, it’s projected to reach $1.38 trillion by 2029, sustaining a strong 17.4% CAGR.
Bauer Media has officially launched AudioXi in the UK, making its most decisive play yet in the rapidly evolving digital audio ad space. The move puts Bauer shoulder to shoulder with rivals like Global’s Dax and Spotify’s Sax—but with a distinct data advantage and a pitch to unify campaign planning across audio and display.
In the high-stakes world of CTV and OTT advertising, trust is currency—and nothing erodes that faster than invalid traffic (IVT). Engage Media TV, a rising player in the programmatic ad space, just took a bold step toward restoring that trust by eliminating 11% of hidden IVT in less than 30 days. Their not-so-secret weapon? Anura, a real-time ad fraud detection platform built for transparency and speed.
