Roqad, Europe’s largest identity aggregator and data onboarding partner, has acquired Zeotap-Data, Zeotap’s third-party audience business, for an undisclosed sum. The move combines Roqad’s identity graphs and onboarding expertise with Zeotap-Data’s scale and trading platform integrations, enabling advertisers to expand privacy-safe, personalized targeting
James Williams, President and Owner of Traffic and Bridges, is changing how businesses approach digital advertising. With over a decade in paid media and $100 million in ad spend managed, Williams has built a proven system for connecting brands to audiences across an increasingly complex digital landscape.
Zoom Media, the parent company of GymTV, has partnered with VIOOH, a global digital out-of-home (DOOH) supply-side platform, to bring GymTV’s premium in-gym video inventory to programmatic buyers across the U.S. and Canada.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, is expanding its high-impact connected TV (CTV) offerings with Pause Ads, now available across leading streaming services including DIRECTV, DISH Media, and Fubo. The move complements Magnite’s Home Screen and Tiles formats, targeting the growing demand for ad experiences that enhance viewer engagement and maximize publisher revenue.
The battle over audience targeting in a cookieless future is heating up. PrimeAudience, a global custom audience provider, has struck a partnership with Index Exchange, one of the world’s largest independent SSPs, to bring more efficient, privacy-conscious media buying to the supply side.
Simpli.fi, the self-described Advertising Success Platform, just added a major trophy to its case. The company has been named “Best Overall AdTech Company” in the 8th annual MarTech Breakthrough Awards, edging out hundreds of competitors in one of the industry’s most closely watched rankings.
Meta Description: EX.CO joins Prebid.org as a Tier 1 partner, bringing its machine learning video tech to shape the future of programmatic video.
Australia’s connected TV market just got a powerful new measuring stick. Starting Q4 2025, Nielsen will roll out CTV insights within its Ad Intel platform, giving advertisers, agencies, publishers, and broadcasters an unprecedented look at competitor ad spend and creative strategies across major streaming services—including Netflix, Prime Video, Hulu, YouTube TV, and Paramount+.
Western Australia’s ad market just got a serious boost. Digital Loop has been named the exclusive media representative for Big Ads, bringing the Australian ad-tech company’s premium programmatic and rich media solutions directly to WA agencies and brands.
In a bold move to reinvent digital advertising from the ground up, decentralized ad platform Alkimi has joined forces with Sui, a blockchain built for scalability and mass adoption. The mission? Drag one of the internet’s most opaque and intermediated industries into the light—by bringing ad transactions on-chain.
