ProgrammaticAdvertising

HomeScore unveils a free AI‑powered toolkit that promises to demystify inspection reports, cost estimates, and maintenance priorities for owners of residential properties. The suite, launched on July 15, 2026, bundles calculators, lifespan databases, and risk‑scoring models into a single, embeddable web widget that can be dropped into any publisher or real‑estate site with a copy‑and‑paste code snippet. HomeScore’s…

What the Deal Entails The acquisition, disclosed in a July 16, 2026 press release, brings AdSkate’s technology, talent, and product roadmap under Brunner’s umbrella. AdSkate, founded in 2022, specializes in dissecting creative assets—images, video, copy—and link them to audience behavior and return‑on‑ad‑spend (ROAS). Brunner’s leadership, including Partner Kevin Amos, says the integration will “help clients make smarter…

Raptive has launched Apex, a new technology‑and‑services platform designed to help large publishers navigate the shifting ad‑tech landscape while reducing operational overhead. What Apex Brings to Publishers Apex is positioned as a hybrid offering that couples Raptive’s existing monetization stack with on‑demand strategic support. The solution promises higher revenue per mille (RPM), access to network‑scale…

Opening Paragraph Amberd Design Studio, the Los Angeles‑based digital‑marketing firm behind dozens of high‑growth brands, announced today the launch of Mellbe, a standalone ad‑tech solution built exclusively for addiction treatment providers. The new platform bundles SEO, AI‑driven search optimization, programmatic media buying, and creative services into a single SaaS offering aimed at helping rehab centers cut…