Cloud consultancy Reply has just earned a new stamp of approval from Amazon Web Services: the AWS Advertising and Marketing Technology Competency, a recognition reserved for partners with proven chops in building high-performance adtech and martech solutions on AWS.
The online advertising market isn’t just growing—it’s exploding. According to a new report from ResearchAndMarkets.com, the industry is projected to hit $617.11 billion by 2033, up from $263.22 billion in 2024. That’s a nearly 10% compound annual growth rate over the next decade, driven by the collision of three unstoppable forces: always-on mobile audiences, the dominance of e-commerce, and AI-powered ad targeting.
Advertising has spent the last decade chasing automation, data, and scale—sometimes at the expense of how it actually feels. Enter AdGPT, the startup declaring itself the first to define and execute what it calls Vibe Advertising—an AI-powered approach to creative that emphasizes tone, mood, and cultural resonance as much as performance metrics.
1. AI, ML, and data streaming are transforming advertising. What technologies do you believe will define AdTech in 2030? If I look at where the industry is heading, I’d say AdTech in 2030 will be defined by intelligence, trust, and adaptability working in unison. The technologies shaping AdTech will be less about isolated innovations and…
1. How does your partnership with The Trade Desk align with your broader mission to deliver omnichannel consumer intelligence to advertisers? NIQ’s media division is dedicated to helping marketers and media owners around the world plan, activate, and measure their media investments with greater precision and impact. We do this through a unique combination of…
A marketing team launches a global campaign, which means brainstorming, testing multiple versions of ad creatives, analyzing audience responses, and balancing creativity with speed. But today, AI in Creative Operations is transforming the process. Marketers can generate creative concepts, test variations, and optimize campaigns in real-time based on audience engagement. AI in Creative Operations has…
Streaming has already overtaken cable in most households, but the 2025 Inclusive Screen report from LG Ad Solutions suggests the shift is especially pronounced among diverse audiences—and it’s changing what advertisers need to do to connect with them.
In a crowded field of SEO newsletters filled with link dumps and weekly roundups, Rank Theory has carved out a loyal following by doing the opposite: publishing longform, tactical content written by someone who actually lives in the SEO trenches. That contrarian approach just paid off—the HubSpot Community named Rank Theory a Favorite SEO Newsletter in September 2025
Mudd Advertising is making a big move in the auto marketing world: the company has acquired DealerTrend, Inc., a Reno-based automotive tech provider known for its dealer websites, inventory tools, and API-driven digital solutions.
Google search is in flux. Organic traffic is shrinking, ad costs are climbing, and AI platforms like ChatGPT and Gemini are quietly becoming the first stop for decision-making. While most agencies are still clinging to old playbooks, Opollo has moved first, striking a partnership with Semrush Enterprise to bring its new AI Optimisation (AIO) solution to Australia.
