anela Media has promoted Andrés Rincón to executive vice president of revenue, expanding his remit across sales, go-to-market strategy, agency relationships and commercialization as the Hispanic-focused media company seeks to build on recent marketplace growth. Rincón has spent six years at Canela and will now oversee the company’s broader revenue organization. The promotion comes after…
Media in Retail (MiR), an executive network created by RETHINK Retail, is expanding its membership to include senior leaders from brands and agencies, a move designed to bring more stakeholders into discussions around the operational and measurement challenges facing retail media. The network announced founding cohorts from major consumer brands and global agency groups, broadening…
Rokt has been named a finalist in the AI Innovator – Commerce Media category of the 2026 AdExchanger Awards, highlighting the growing role of machine-learning decisioning in commerce media and post-purchase advertising. The recognition centers on Rokt Brain, the company’s AI and machine-learning decisioning architecture. Rokt says the system evaluates billions of transactions to determine…
Ogury has appointed Nadav Perry as chief revenue officer for the Americas, putting a senior digital advertising executive in charge of sales execution and revenue growth as the adtech company expands its cross-channel offering. Perry will oversee commercial operations across the United States, Mexico and Canada and join Ogury’s Executive Committee, reporting to CEO Nicolas…
PulsePoint is expanding its healthcare-focused programmatic offering into live sports, launching a curated marketplace designed to give pharmaceutical advertisers access to live professional and college sports inventory through a single activation point. Announced August 25, the Live Sports Curated Market extends PulsePoint’s existing Curated Markets strategy across CTV, streaming audio, podcasts, endemic media and display….
Pythian, a global data and AI consultancy, is highlighting a growing problem for established technology companies: generative AI platforms can accurately describe a company’s history while still getting its current identity wrong. An independent profile from YESPRESS characterized Pythian as an enterprise data and AI specialist focused on moving AI into production, underscoring how AI…
As consumers increasingly use conversational AI to research companies and services, digital agencies are beginning to treat AI platforms as a new advertising channel. Proceed Innovative, a Schaumburg-based digital marketing agency, has launched a service for managing ChatGPT advertising campaigns for local businesses, combining paid placements with AI search optimization aimed at improving a company’s…
Old Trapper is renewing its sponsorship of sports broadcaster Jim Rome for a seventh consecutive year, extending a media partnership that now spans radio, streaming, FAST television and social platforms. The agreement keeps the meat-snack brand integrated into The Jim Rome Show through on-air mentions, branded content and the recurring “What’s Your Beef?” audience segment….
Streaming platforms have spent years treating the smartphone as a distraction from television viewing. Filmmaker and inventor Dominique Adams is proposing the opposite approach with Dual Vision™, a patent-pending storytelling system that makes the mobile phone an essential part of the viewing experience. Instead of using a smartphone for optional companion content, the technology distributes…
Feng Cha is expanding its digital marketing and loyalty infrastructure as the boba franchise looks to turn mobile ordering and customer data into more frequent visits. The company’s evolving platform connects app ordering, loyalty activity, customer behavior and marketing communications, giving the franchise system a way to segment guests and automate campaigns based on purchase…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
