KNOREX is planning to separate its publisher monetization subsidiary, AscendX Media Technologies, into an independently capitalized business as the company looks to expand its advertising infrastructure while concentrating KNOREX resources on its broader programmatic platform. Under the proposed structure, external investors would provide capital directly to AscendX, while KNOREX would retain a minority equity interest….
MNTN has expanded its integration with AppsFlyer to connect Connected TV advertising exposure with mobile app installs and in-app actions. The integration creates a two-way flow of data between MNTN Performance TV and AppsFlyer, allowing mobile marketers to measure conversions after CTV exposure and feed those signals back into campaign optimization. Connected TV has increasingly…
Advertising measurement is moving beyond separate brand and performance reports as Cint expands its Lucid Measurement platform with self-service outcomes measurement. The new capability lets advertising partners combine brand-lift and sales-lift data within a single study, while Magnite becomes the first platform to offer access to the capability for campaigns including Magnite ClearLine and streaming…
JCDecaux Transport has partnered with Cathay to transform multiple passenger touchpoints at Hong Kong International Airport into an experiential outdoor advertising environment celebrating the airline’s 80th anniversary. The installation uses branded physical displays, passenger interaction, social sharing, and retail engagement to extend airport advertising beyond conventional static placements. Airport advertising is increasingly becoming an experience…
The Trade Desk has partnered with vertical short-drama platform DramaBox to bring its advertising inventory into programmatic buying, giving advertisers access to short-form serialized content through a demand-side platform for the first time. The integration adds another open-internet inventory environment to The Trade Desk’s cross-channel buying infrastructure, alongside CTV, mobile, and other digital media. The…
Channel Factory is expanding its contextual advertising technology into Premium Connected TV, bringing video-level content classification, brand suitability, and contextual activation to streaming environments. The move shifts part of CTV media buying away from audience-only targeting toward signals based on the content and viewing environment surrounding an advertisement. Connected TV has become a major component…
Omneky has introduced TASTE BENCH, an evaluation suite designed to measure how effectively generative AI models turn advertising briefs and brand assets into usable creative. The system tests image and video models against advertising-specific quality, brand, copy, placement, and compliance requirements, adding a structured evaluation layer to AI-powered ad production. Generative AI has made it…
Citi is entering the commerce media market with Citi Commerce Media, a new advertising platform that uses first-party transaction insights to help brands identify audiences, activate media and measure business outcomes. The platform brings together consumer signals, paid media and closed-loop measurement across Citi’s digital ecosystem. Citi’s U.S. Consumer Cards business is expanding into commerce…
Axonet is expanding its first-party retail media proposition with a growing network connecting brands and agencies with shoppers across retail locations and mobile channels. The company also previewed Sophia, an AI-powered retail intelligence platform designed to give advertisers and retailers self-service analysis and more flexible attribution across the network. Axonet’s latest announcement puts the infrastructure…
As ChatGPT becomes part of the paid advertising ecosystem, measurement vendors are beginning to build infrastructure around the new inventory. Branch has announced support for ChatGPT Ads attribution, allowing advertisers to connect campaigns on the platform with app installs, web activity, conversions and other downstream outcomes across mobile, desktop and web environments. Advertising on AI…
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