Zeta Global (NYSE: ZETA) is turning up the heat on AI marketing this fall. The company has unveiled an expanded agenda for Zeta Live 2025, its invitation-only flagship event on October 9 in New York City, drawing over 1,200 marketers and 70+ speakers from brands including AWS, Marriott, United Airlines, and Nissan.
In an era where up to 95% of B2B buyers aren’t ready to buy, trust has become the currency of effective marketing. TechTarget, Inc. (Nasdaq: TTGT), now operating as Informa TechTarget, is bringing this message to the forefront at the Content Marketing World conference in San Diego, September 15–17. The session, titled “The Trust Advantage:…
Wondersauce, the award-winning agency within the Project network, is shaking up its identity. The 2011-founded firm is now positioning itself as a Business Acceleration Agency, promising measurable impact over traditional creative services.
A consumer goods company launches a new product line. Despite good execution, the campaign didn’t resonate as expected. In the past, you would adjust strategies and rely on fragmented customer feedback. Today, however, with AI-driven brand optimization, you can detect weak signals, identify which messages connect with audiences, and reallocate budget to high-performing channels. The…
News Corporation (NASDAQ: NWSA, NWS; ASX: NWS, NWSLV) announced that trusts established for the benefit of Prudence MacLeod, Elisabeth Murdoch, James Murdoch, their descendants, and select charitable organizations plan to sell 14,182,161 shares of Class B common stock in an underwritten public offering.
Azureon, a leading pool care platform in the Northeastern U.S., has appointed Jason Collar as Chief Marketing Officer. Collar brings over 15 years of marketing and advertising experience, including seven years in the home services sector, to spearhead the company’s growth initiatives.
harmaceutical advertising is doing more than raising awareness—it’s prompting action, according to a new survey from Swoop, the AI-driven, privacy-compliant healthcare marketing platform. The findings, set to be unveiled at Fierce Pharma Week 2025 in Philadelphia, suggest that treatment ads are significantly influencing patients with chronic conditions.
In the world of ad-tech, algorithms often do the heavy lifting, powering everything from audience targeting to performance analytics. Yet the challenge for ad-tech companies is translating these technical feats into messages that resonate with real people. This is where adtech PR becomes essential. By taking complex systems and turning them into stories that stakeholders,…
Ad.com Interactive Media, a leader in performance marketing and digital media, has acquired Underdog Media, an ad monetization platform known for delivering 100% viewable ad units across trusted publisher networks. The acquisition strengthens Ad.com’s ability to provide exclusive, premium inventory directly to advertisers and demand-side platforms (DSPs).
Crossmedia, a leading independent global media agency, has appointed Bobby Singh as Chief Financial Officer, signaling a strategic push to accelerate growth and strengthen operational foundations. Singh will oversee the agency’s global financial strategy, implement scalable business models, and partner with leadership to enhance agility and client impact worldwide.
