HP is expanding its advertising technology footprint around PC-based streaming, with Magnite becoming the primary video ad server and a programmatic technology provider for HP TV+, the company’s free ad-supported streaming TV (FAST) environment for personal computers. The integration gives advertisers programmatic access to HP TV+ banner and video inventory while connecting those placements with…
Audience targeting is becoming harder as consumers move between apps, connected devices, websites and physical locations. Blis, the omnichannel advertising platform owned by T-Mobile Advertising Solutions, is examining whether carrier-derived data can provide advertisers with a more durable signal as traditional audience datasets become increasingly fragmented. Blis Puts Carrier Data Under the Spotlight Blis has…
Smartly is extending its advertising technology platform into LinkedIn Ads, giving B2B marketers a new way to connect professional audience insights with AI-powered creative production, campaign management and performance optimization. The integration adds LinkedIn to the advertising channels managed through Smartly and focuses on a challenge that has become increasingly important in B2B advertising: creating…
TripleLift and Multilocal have formed a global partnership designed to incorporate creative into programmatic supply curation alongside audience, data and inventory decisions. The agreement makes Multilocal’s curated demand available to TripleLift clients while combining TripleLift’s creative and sell-side audience capabilities with Multilocal’s curation technology, creating a more integrated approach to building campaigns around specific advertising…
Chief Media has launched CMX Direct, a platform designed to give brands and digital agencies direct access to advertising inventory across linear TV, connected TV and online video. The platform combines access to more than 500 publishers with campaign activation, optimization and cross-screen measurement, positioning traditional television closer to the direct-control model already common in…
Pixalate’s August 2026 OpenEPG Index provides a detailed view of where U.S. open-programmatic streaming TV advertising is being allocated across connected TV and mobile screens. The monthly benchmark ranks more than 580,000 shows using estimated consumer reach and measured programmatic ad-spend data, revealing a market where news, reality programming and large-screen viewing continue to attract…
A 24-month analysis of anonymized Meta advertising data from nine real estate accounts suggests that conventional campaign metrics such as click-through rate, cost per click and frequency can provide an incomplete picture of lead-generation efficiency. Published by 6 DIMENSIONS Business Growth Agency, the analysis examined 124 campaign records spanning international real estate advertising and found…
TransUnion and Permutive have launched an integration that allows advertisers to activate TransUnion audience segments across Permutive’s publisher network, combining identity data with direct publisher signals to expand addressable reach. The partnership targets one of programmatic advertising’s persistent challenges: reaching more consumers as legacy identifiers weaken, while maintaining enough accuracy and privacy controls to make…
TIME has deployed two agentic marketing applications from Kana across its advertising and sales organizations, using AI agents to automate campaign monitoring and accelerate media proposal development. The deployment puts agentic AI directly into two operational areas of digital advertising—campaign delivery and RFP response—highlighting how publishers are beginning to use autonomous systems not just for…
ScriptSafe has launched a pharmacy verification and certification platform designed to give payment processors and, eventually, online advertising platforms a continuously monitored way to determine whether a pharmacy is operating within its licensing and regulatory requirements. The company says its 152-point verification process checks all 50 state pharmacy boards, the DEA and federal databases, while…
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