Kargo, a leading creative media ad exchange, has joined forces with the Ad Council to advance the “Tear the Paper Ceiling” campaign, advocating skills-first hiring for STARs—workers Skilled Through Alternative Routes rather than traditional bachelor’s degrees. The initiative, developed with Opportunity@Work, highlights the talent and value STARs bring to the workforce.
Gray Media is setting a new bar for local streaming with a strategic partnership leveraging Google Cloud and Quickplay’s cloud-native platform. The move promises an end-to-end, AI-powered streaming solution that personalizes the viewing experience in real-time, transforming how audiences interact with content.
Brkthru, the digital media partner known for its human-centric approach, is back with its 5th Annual One Day Sale on Thursday, September 11. The event gives agencies and brand media buyers an early shot at exclusive pricing for Q4 and 2026 campaigns across 26 digital platforms.
In the shifting world of advertising technology, the language often feels dense with acronyms and technical terms that can alienate many audiences. Concepts like real-time bidding and programmatic advertising are foundational to the industry, yet they can create a barrier between the technology and the people it aims to serve. For ad tech companies, the…
In the advertising technology landscape, data is undeniably essential. Insights derived from extensive consumer information fuel campaign strategies, audience targeting, and budget allocation. However, while data analytics drives operational decisions, it is the strategic narrative shaped through public relations that often determines how a company is perceived and how it thrives over time. In ad…
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, has struck a major deal with Acxiom, becoming its first programmatic partner for sell-side data activation. The move is designed to help advertisers cut costs, simplify activation, and push more ad dollars into working media rather than platform fees.
Spotlight Outdoor Ads is taking Las Vegas signage to new heights—literally.
The programmatic advertising market isn’t just growing—it’s exploding. Once a niche experiment in automated media buying, programmatic has now become the backbone of digital advertising. According to new projections, the global market will hit $3.18 trillion by 2034, clocking a compound annual growth rate (CAGR) of 14.37%.
The streaming wars may have started with content libraries and subscriber counts, but the next battle is being fought with algorithms—and FreeCast wants to make sure it’s holding the sharpest sword in the fight.
The FAST streaming boom is getting another tech upgrade. Cineverse (NASDAQ: CNVS), one of the most ambitious players in free ad-supported TV, is joining forces with ElementalTV to give advertisers what they’ve been asking for: smarter audience targeting and fewer data blind spots.
