Luban, the international marketing platform operated by BlueFocus Media, is integrating PhotonPay’s financial infrastructure to accelerate how advertising budgets are funded and reallocated across global campaigns. The companies say the integration has increased ad-spend processing efficiency by three to four times, addressing a less visible constraint in cross-border media buying: moving money quickly enough to…
Quad is expanding its In-Store Connect retail media network through a partnership with Chedraui USA that will place digital screens across 25 Smart & Final stores in California this fall. The deployment extends retail media beyond retailer websites and apps into physical shopping environments, giving consumer packaged goods (CPG) brands another advertising channel closer to…
Small businesses often face a difficult choice with paid social advertising: manage campaigns themselves through increasingly complex platforms or pay an agency substantial monthly retainers. TypeSite.io is targeting that gap with a managed Facebook and Instagram advertising service that handles creative, landing pages, conversion tracking and campaign optimization while keeping the customer’s Meta ad account…
Generative AI is giving advertisers new ways to produce creative variations, but replicating a real person’s likeness introduces questions around consent, licensing and control. Avail, a product studio focused on media and creator technology, is addressing that gap with creatorAPI, a platform that lets brands license creator likenesses on an asset-by-asset basis and generate variations…
Property management companies are increasingly looking beyond traditional search results to reach prospects during the research stage of a buying decision. Property Manager Websites (PMW by Rentvine) has added ChatGPT Ads to its marketing services, giving its clients another paid channel for reaching property owners and real-estate investors through AI-driven conversations. The shift from keyword-based…
AI-generated video is becoming easier to produce, but cost, speed and brand consistency remain significant barriers for advertisers creating large volumes of creative. Creatify Labs is targeting those constraints with Boreal, a text-to-video and image-to-video model that generates short clips in near real time and is priced at one cent per second of finished video….
The advertising industry’s AI race is shifting from experimentation toward integration with the systems that actually run campaigns. Mediaocean is entering that next phase with Mediaocean AI Ventures, a new investment initiative focused on AI startups developing technologies for advertising workflows, from agentic automation and optimization to measurement and data intelligence. For AI startups targeting…
Connected TV advertisers have more contextual data than ever, but much of that information remains difficult to activate at scale. Wurl is attempting to close that gap with its new Content Intelligence Platform, which connects streaming content signals with demand-side platforms (DSPs) so advertisers can use richer contextual information when targeting and buying CTV inventory….
Creator advertising is increasingly moving beyond social feeds and into connected television. Universal Ads is expanding access to creator-led streaming inventory, giving advertisers a way to place campaigns alongside creator-produced programming and channels through its self-service advertising platform. The move connects creator-driven media strategies with the premium video inventory of streaming TV. Creators have become…
Healthcare advertisers are increasingly looking to connect media exposure with real-world outcomes rather than relying on campaign-level performance reports. The Trade Desk is expanding integrations with healthcare analytics providers Veeva Crossix and IQVIA Digital to bring more granular measurement signals into programmatic media decisioning, allowing pharmaceutical advertisers to use campaign insights while campaigns are still…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
