The global AdTech market is on a rapid growth trajectory, projected to soar from $783 billion in 2024 to $2.55 trillion by 2032, expanding at a CAGR of 14.3%, according to a new Verified Market Research® report. Fueled by programmatic advertising, AI-driven personalization, and the shift to mobile-first campaigns, the industry is transforming the way brands engage consumers and measure ROI.
Trusted TV has officially launched buy.trustedtv.com, a fully-managed platform that allows local businesses to quickly run campaigns on Amazon Sponsored TV. The service aims to provide premium streaming TV placements at low overhead, making high-impact advertising accessible to smaller advertisers.
Opensignal, the global leader in independent consumer connectivity insights, has rolled out a new broadband analytics suite designed to help Internet Service Providers (ISPs) enhance service quality, reduce churn, and gain a competitive edge.
Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) have announced a multi-year partnership aimed at boosting advertising across DoorDash’s U.S. marketplace, expanding beyond restaurants to grocery, convenience, and other retail categories.
Advertisers chasing streaming viewers may be leaving millions of potential customers on the table, according to new research from DISH Media, the addressable advertising arm of EchoStar Corporation.
In the rapidly evolving world of generative AI, visibility is everything. PR powerhouse Zen Media is stepping up with its latest innovation: the Prompt Discovery Index™, a proprietary system designed to give brands unprecedented control over how they appear in AI-driven conversations.
Spanish-Language Television (SLTV) is delivering substantially higher returns for brands, according to the 2025 Spanish-Language TV Outcomes Report from EDO, the TV outcomes measurement company. Advertisers see a 30% lift in consumer engagement compared to English-Language TV (ELTV), highlighting SLTV as a key driver for culturally relevant marketing.
Discord is doubling down on its advertising ambitions with the rollout of Arena Quests and Video Quests on Mobile, giving brands new ways to connect with its massive, highly engaged user base. These innovations expand Discord’s existing Quests framework—a reward-based ad experience—while offering enhanced measurement and cross-platform reach for advertisers.
Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising for connected TV (CTV), has expanded its partnership with Tubi, Fox Corporation’s free ad-supported streaming platform. The collaboration introduces a new ID sync between Viant and Tubi, enabling advertisers to reach over 100 million monthly active users and leverage Tubi’s 300,000+ movies and TV episodes with greater precision and scale.
Nexstar Media Group, Inc. (NASDAQ: NXST) announced it will report its third-quarter 2025 financial results on Thursday, November 6, 2025. The company will host a conference call and live webcast at 10:00 a.m. ET to review the results.
