Kantar BrandZ 2026 Southeast Asia Rankings: $165B Value Surge

Kantar BrandZ 2026 Southeast Asia Rankings Reveal $165B Value Surge

Kantar BrandZ 2026 Southeast Asia Rankings Reveal $165 bn Value Surge, underscoring how data‑driven brand valuation is reshaping adtech strategies across the region. What the ranking shows Kantar’s third‑edition BrandZ Southeast Asia report puts the region’s Top 30 brands at a combined US$165.3 billion, a 26 % increase over 2024. Financial services dominate the list, accounting for more than half…

Read Full News
GM CEO Mary Barra Wins 2026 Ad Council Public Service Award

GM CEO Mary Barra to Receive Ad Council’s 2026 Public Service Award

GM CEO Mary Barra to Receive Ad Council’s 2026 Public Service Award – The Ad Council announced that Mary Barra, chair and chief executive officer of General Motors, will be honored at its 72nd annual Public Service Award Dinner on Dec. 3, 2026. The award recognizes Barra’s transformational leadership and GM’s decades‑long commitment to social impact, positioning…

Read Full News
IAB Digital Video Ad Spend Report Highlights Trust Gaps

IAB Report Shows Video Ad Buyers Prioritize Outcomes, Yet Trust in Inventory Falters

Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report – The Interactive Advertising Bureau (IAB) released its 2026 Digital Video Ad Spend & Strategy report on July 14, 2026, revealing a paradox in the U.S. video advertising market: buyers are demanding measurable outcomes while simultaneously losing confidence in…

Read Full News
LawProactive Unveils Compliance‑Focused Client Platform

LawProactive Launches Compliance‑Focused Client Acquisition Platform for California Law Firms

LawProactive Launches Compliance‑Focused Client Acquisition Platform for California Law Firms, a SaaS solution that blends intake automation, localized SEO and built‑in advertising compliance tools to help attorneys attract qualified leads while staying within the bounds of Senate Bill 37. What the Company Announced In a July 14, 2026 press release, LawProactive, a California‑based provider of legal‑marketing technology, unveiled…

Read Full News
Raptive Apex Platform Launches to Boost Media Monetization

Raptive Unveils Apex Platform to Streamline Media Monetization

Raptive has launched Apex, a new technology‑and‑services platform designed to help large publishers navigate the shifting ad‑tech landscape while reducing operational overhead. What Apex Brings to Publishers Apex is positioned as a hybrid offering that couples Raptive’s existing monetization stack with on‑demand strategic support. The solution promises higher revenue per mille (RPM), access to network‑scale…

Read Full News
Flywheel launches Total Commerce whitepaper

Flywheel Unveils “The Big Shift” Whitepaper, Positioning Total Commerce as the Answer to Market Fragmentation

Flywheel Unveils “The Big Shift” Whitepaper, Positioning Total Commerce as the Answer to Market Fragmentation. The Baltimore‑based commerce‑tech firm released the research on July 14, 2026, outlining how an integrated Total Commerce model can knit together media, retail, trade and shopper engagement as consumer journeys become increasingly non‑linear and data‑driven. What Flywheel Announced In a concise press release, Flywheel announced the…

Read Full News
HawkPartners & Data Quality Co‑op Boost Data‑Supply‑Chain

HawkPartners Teams Up with Data Quality Co‑op to Boost Data‑Supply‑Chain Transparency

HawkPartners Partners with Data Quality Co‑op to Strengthen Quality Transparency Across Its Data Supply Chain, marking the first time a consulting firm has adopted the independent quality‑intelligence framework of the industry‑first data‑quality clearinghouse. The partnership explained In a joint announcement on July 14, 2026, HawkPartners—a Salt Lake City‑based marketing‑consulting and strategic‑insights boutique—and Data Quality Co‑op (DQC), the…

Read Full News
Doceree Daily Command AI Platform Launches for Pharma

Doceree Unveils Daily Command: An AI‑Powered Operating System to Transform Pharma Commercialization

Doceree Launches Daily Command, AI‑Powered Operating System for Pharma Commercialization — the New York‑based health‑tech firm announced that its new platform replaces a patchwork of legacy tools with a single, AI‑driven command layer that orchestrates physician outreach, media activation, and outcome measurement in real time. What Daily Command Does Daily Command is built around a proprietary AI model…

Read Full News
The Trade Desk appoints Penry Price to board

The Trade Desk Adds Veteran Marketer Penry Price to Its Board, Signaling a Push for AI‑Driven Programmatic Growth

The Trade Desk (Nasdaq: TTD), the world’s leading independent advertising technology company, announced today that Penry Price, a two‑decade veteran of digital advertising, has been appointed to its board of directors. The ad‑tech sector is at a crossroads where AI, first‑party data, and privacy regulations are reshaping how brands buy media. By bringing Penry Price onto its board,…

Read Full News
Object First Ootbi earns MES Midmarket 100 spot

Object First’s Ootbi Secures Spot on MES Midmarket 100, Highlighting Ransomware‑Proof Backup Trend

Object First Named on The Channel Company’s MES Midmarket 100 List for Third Consecutive Year Object First, a specialist in on‑premises, ransomware‑proof backup storage, has been featured for the third straight year on MES Computing’s 2026 MES Midmarket 100 list. The accolade, compiled by The Channel Company, spotlights vendors that understand the unique IT constraints of midsize enterprises—organizations that…

Read Full News

Be the first to know with our

latest insights and updates.

Newsletter Signup

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

AdTech Edge will use the information you provide on this form to be in touch with you and to provide updates and marketing.