Expedia Group is expanding the commercial and operational toolkit available to vacation-rental partners, introducing 12 products and features across Vrbo and its property-management software platform, Escapia. The rollout includes a notable advertising component: Vrbo Sponsored Listings, a pay-per-booked-night product that gives participating properties premium placement in relevant Vrbo search results. The product is now available…
Locala has launched Adaptive Advertising, a framework designed to connect market intelligence with media planning, activation and measurement as advertisers face increasingly fragmented consumer behavior and local market conditions. The global launch positions the company’s next phase around a shift from automating individual advertising tasks toward using AI to influence broader media strategy. Locala argues…
KNOREX is adding conversational AI and Model Context Protocol (MCP) connectivity to its advertising management platform, aiming to let marketers move from dashboard-driven campaign operations toward natural-language control of cross-channel programmatic buying. The company said KAI Assist will roll out within KNOREX XPO by the end of September 2026. A separate KNOREX XPO MCP Server…
BrandStar Entertainment is preparing the 25th anniversary season of The Balancing Act, with Mario and Courtney Lopez joining the Lifetime lifestyle program as co-hosts and executive producers. The move also puts a long-running branded entertainment model back in focus as advertisers look for alternatives to conventional commercial placements. The new season is scheduled to premiere…
Ecommerce advertisers sharply increased their investment in paid social during the second quarter of 2026, while also seeing stronger click-through rates and lower costs per click. An analysis of more than 7,700 Meta ad accounts by Emplifi suggests that advertisers are not simply spending more to maintain performance: in several major markets and industries, engagement…
Real estate agents are increasingly behaving like media brands, but turning social engagement into owned customer relationships remains a difficult marketing problem. POP.STORE is attempting to close that gap through a new partnership with Estate Media, bringing four prominent real estate personalities into its ECHO-ME ambassador network and using AI agents to turn content interactions…
Snapple is turning an unlikely piece of New York pop culture into a live advertising experience. On Sept. 17, the beverage brand will transform the decommissioned Staten Island Ferry associated with Pete Davidson and Colin Jost into the Snapple Island Ferry, a free one-night comedy club designed to generate both in-person engagement and social content….
As broadcasters expand across linear television, OTT and digital distribution, monitoring infrastructure is increasingly being asked to do more than simply flag technical faults. Actus Digital is using the next generation of its Actus X platform to bring monitoring, compliance, multiviewing, content intelligence and workflow management into a more flexible browser-based environment, while preparing native…
The line between YouTube entertainment and traditional television continues to blur as creator content moves deeper into connected-TV ecosystems. Play.Works is expanding Ben Azelart’s programming to FAST channels on Prime Video and VIZIO’s WatchFree+, giving the creator’s 50-million-plus YouTube subscriber audience another way to access his content while giving streaming platforms more digital-native programming. Creator…
Sports streaming has created an abundance problem: fans have more ways to watch, but finding the right game can require searching across multiple apps, channels and services. A new global study from Gracenote, Nielsen’s content intelligence business, finds that 26% of sports viewers are always or often unable to determine where a specific event is…
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