Home Service Base has relaunched as a market intelligence platform designed to help home service businesses, marketing agencies and investors analyse local competition across paid advertising, search rankings, Google Maps and AI-generated answers. The platform covers trades including HVAC, plumbing, roofing, appliance repair and pest control. Instead of building reports around an individual website or…

Five advertisers accounted for 57% of advertisements recorded alongside Australian insurance-related ChatGPT responses, according to research from Somantra, an AI search brand visibility platform based in Sydney. The study points to a concentrated advertising market in which insurance companies compete for visibility with businesses offering comparison services and unrelated digital tools. Somantra analysed 34,279 ChatGPT…

A study by Somantra, an Australia-based AI search brand visibility platform, has found that ChatGPT advertisements appeared more frequently alongside insurance queries containing shopping-oriented language, including “best,” “top” and “recommended.” The analysis examined Australian insurance-related ChatGPT responses in August 2026, highlighting how query wording may influence advertising exposure in conversational AI environments. Somantra analysed 34,279…

BIGO Ads, the advertising platform operated by JOYY Inc. (NASDAQ: JOYY), has made its software development kit (SDK) generally available through Google AdMob Mediation, expanding publishers’ access to another source of advertising demand through in-app bidding. The integration supports app open, native, rewarded, banner and interstitial advertising formats. BIGO Ads said additional formats are planned,…

TripleLift has been selected as the first partner for Uber Advertising’s offsite audience expansion in the United States, enabling advertisers to activate Uber’s first-party consumer audiences across premium open-internet inventory. The partnership combines Uber’s commerce and mobility-related audience signals with TripleLift’s supply-side platform (SSP), creative formats and Private Marketplace (PMP) deal curation. The integration is…

Intent IQ has introduced BidPulse, a patent-pending methodology designed to measure the geographic accuracy of online identifiers used in programmatic advertising bid requests. The platform gives advertisers, publishers and ad technology providers a way to compare identity signals across providers, addressing a measurement gap that can affect audience targeting, frequency capping and attribution. Available at…