Magnite, the world’s largest independent sell-side ad platform, has entered a strategic partnership with Dentsu EMEA to supercharge video advertising performance and innovation across the region. The alliance underscores a shared vision: ushering in the “Algorithmic Era” of advertising, where automation, data interoperability, and outcome-driven planning become standard—not aspiration
Mintegral, the programmatic advertising heavyweight known for mobile app monetization, just rolled out a powerful new tool for growth-hungry developers: In-App Purchase Return on Ad Spend (IAP ROAS) optimization.
In an era where attention is the new currency, Dailymotion Advertising is betting on conversation over interruption. The video platform’s ad tech division has launched EchoAI, a new AI-powered ad format that lets viewers chat directly with video ads—without ever hitting pause.
Nonprofit ad tech firm AdGood just leveled up its leadership, announcing a powerhouse board of directors drawn from the upper ranks of ad tech, streaming, and media. The move signals an aggressive push to expand its mission: making premium Connected TV (CTV) advertising accessible and affordable for nonprofits.
Amazon advertisers frustrated by the limitations of the Ads Console now have a new power tool in their corner. WisePPC, a performance-focused ad management platform purpose-built for Amazon, has launched its open beta, aiming to give sellers, agencies, and brands a sharper edge with real-time insights, intelligent automation, and precision control.
Australia’s digital advertising and ad tech sector is recalibrating how it builds and manages talent—facing down economic pressure, technological disruption, and an industry evolving faster than most job titles can keep up.
In a strategic move that strengthens its coast-to-coast presence and full-funnel prowess, AI-powered media agency Brainlabs has acquired Exverus Media, the award-winning Los Angeles shop named Adweek’s 2024 Breakthrough Media Agency of the Year.
L’Oréal Turkey has joined the growing list of global brands turning to AI to rethink how marketing content gets made—and it’s not just about saving time. In a new partnership with AdCreative.ai, an Appier Group company, the beauty giant is injecting generative intelligence directly into its creative pipeline, aiming to deliver more content, more quickly, and with more precision.
1. How do you plan to achieve effective audience targeting without relying on device IDs or cookies? a. In the Future Today Marketplace, we’re leaning into contextual signals and predictive audience targeting that utilizes AI and machine learning. Our approach blends high-quality, addressable first-party data with privacy-compliant third-party data and real-time signals like geography and time…
Bauer Media has officially launched AudioXi in the UK, making its most decisive play yet in the rapidly evolving digital audio ad space. The move puts Bauer shoulder to shoulder with rivals like Global’s Dax and Spotify’s Sax—but with a distinct data advantage and a pitch to unify campaign planning across audio and display.
