adtechedge Archives - Page 10 of 45

consumr.ai & Strategus Partner to Redefine Programmatic & CTV with AI-Powered Social Signal Intelligence

EIN Presswire4 months ago4 months ago06 mins

In a move poised to transform how advertisers connect with today’s digitally active consumers, consumr.ai, the AI-powered consumer intelligence and “AI twin” platform, has announced a strategic partnership with Strategus, a leader in programmatic Connected TV (CTV). The partnership, revealed in May 2025, is designed to bridge the gap between real-time audience behavior and targeted media activation — unlocking the next generation of precision contextual advertising.

Multiply Group Launches Multiply Media Group to Reshape OOH Media

BusinessWire4 months ago4 months ago06 mins

Multiply Group, an Abu Dhabi-based investment holding company, has launched Multiply Media Group (MMG), uniting three leading out-of-home (OOH) advertising companies — Backlight Media, Viola Media, and Media247 — under one transformative media entity. Headquartered in the UAE, this consolidation signals a bold stride toward redefining the future of tech-enabled media, both regionally and globally.

Taktical Digital Wins 2025 Clutch Award for Digital Marketing Excellence

PRWeb4 months ago4 months ago05 mins

Taktical Digital Agency, a top-tier performance marketing agency specializing in eCommerce, B2B, and SaaS brands, has proudly been named a 2025 Best of Clutch Award Winner for Digital Marketing. This distinction underscores the agency’s dedication to strategic execution, data-led decisions, and measurable client outcomes in today’s highly competitive digital landscape.

Roy Peters Joins TSS as SVP to Lead Creator Management Growth

PRWeb4 months ago4 months ago04 mins

In a strategic move aligned with its rapid expansion, The Sociable Society (TSS), a leader in influencer and creator management, has announced the appointment of Roy Peters as Senior Vice President, Creator Management. This leadership addition signals TSS’s deepened focus on scaling talent impact, forging meaningful brand partnerships, and strengthening its creator-first model.

Advertising ROI Uncovered: 2.9x Returns and Paths to Growth

AdTechEdge4 months ago4 months ago04 mins

Marketing budgets are under greater scrutiny than ever. Amid this pressure, Gain Theory — a global marketing effectiveness consultancy — delivers a timely reminder: advertising isn’t a cost center, it’s a strategic growth engine. Their latest report, “Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth,” provides rigorous evidence that advertising generates a 2.9x return on investment when executed and measured effectively.

Agnitio and the Future of AdTech: Revolutionizing Media Workflows

AdTechEdge4 months ago4 months ago04 mins

In a landscape where time, data, and intelligence dictate the speed of success, Agnitio emerges as a transformative player in the AdTech industry. With a leadership team composed of former LiveRamp and Samsung executives and a Board with deep-rooted influence across tech and media giants like Amazon Prime Video and M.A.C Cosmetics, Agnitio is setting a bold trajectory for the future of advertising.

Constant Contact Acquires Moosend to Expand Global Reach

PR Newswire4 months ago4 months ago03 mins

Constant Contact, a leading digital marketing solutions provider for small businesses and nonprofits, has announced the acquisition of Moosend, a sophisticated email marketing and automation platform previously owned by Sitecore. This strategic move not only augments Constant Contact’s existing capabilities but also marks a significant step in expanding its footprint in the European and EMEA regions.

2025 American Advertising Awards: Top Winners, Highlights & Creative Excellence

PR Newswire4 months ago4 months ago03 mins

The 2025 American Advertising Awards, sponsored by the American Advertising Federation (AAF), celebrated the most exceptional creative achievements in the industry at its national Gala Ceremony held during the annual ADMERICA conference in Pittsburgh, PA. Hosted by Emmy-nominated television personality Nina Parker, the event honored both professional and student creatives for their outstanding advertising work.

Madhive Launches Fraud-Free Guarantee to Safeguard Local Ad Spend

GlobeNews Wire4 months ago4 months ago04 mins

Madhive, the leading unified operating system for local media, has unveiled a Fraud-Free Guarantee designed to ensure trust, transparency, and performance for local digital advertisers. This initiative underscores Madhive’s mission to level the playing field for small and mid-sized businesses (SMBs), giving them access to premium fraud protection that has traditionally been available only to large advertisers with big budgets. Through this new policy, Madhive commits to shielding local advertisers from fraud-related losses and inefficiencies.

Pixalate Unveils May 2025 Publisher Trust Index for Canada

GlobeNews Wire4 months ago4 months ago03 mins

Pixalate, the global leader in ad fraud protection, privacy, and compliance analytics, has published the May 2025 Publisher Trust Index (PTI) for Canada. This trusted resource evaluates websites, mobile apps (Apple App Store & Google Play Store), and Connected TV (CTV) apps (Roku, Amazon Fire TV, Apple TV, Samsung Smart TV), offering monthly insights into media quality. These indexes are part of Pixalate’s initiative to promote transparency and trust in the programmatic advertising ecosystem.