DISH Media, an industry leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, has launched AdvantEdge™, a next-generation holistic advertising solution. AdvantEdge™ brings brands a unified, efficient way to target and reach audiences across both linear and connected TV (CTV), leveraging verified, anonymized first-party data to ensure unmatched accuracy and campaign success.
The Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) have released the Attention Measurement Guidelines for public comment. These guidelines, developed by the IAB Attention Task Force, aim to create a consistent framework for measuring attention across different media platforms. The public comment period will last 60 days, until July 12, 2025, with feedback encouraged from brands, publishers, platforms, agencies, and measurement providers.
At its annual Upfront Lunch in New York City, Canela Media, a leading multicultural media company, announced a bold slate of audience engagement and data innovations. With its ecosystem now reaching 60 million monthly active users, Canela Media is positioning itself as a premier partner for advertisers seeking authentic connections with U.S. Hispanic audiences. The company’s new initiatives include its AVOD loyalty program, Club Canela, an expanded data offering with Canela Audience Solutions, and fresh original content from Canela Studios.
Propagate Content, the award-winning production and talent powerhouse co-founded by Ben Silverman and Howard T. Owens, has announced the acquisition of Parker Management, a leading digital talent agency founded by Lindsay Nead. This strategic acquisition strengthens Propagate’s standing as the largest digital talent management company, enhancing its influencer marketing capabilities and expanding its roster of digital creators.
The collaboration between NumberEight and Odeeo is a game-changer for in-game audio advertising. By combining NumberEight’s AI-powered Affinity Audience solution with Odeeo’s high-performance audio inventory, brands can now access targeted, privacy-first advertising solutions, reaching highly engaged gaming audiences without using personal identifiers.
Disctopia, the streaming platform dedicated to empowering independent creators, has launched a new advertising platform in partnership with AdsWizz, the global leader in digital audio advertising technology. The first phase of this rollout allows podcast creators to monetize their content on their own terms, giving them unprecedented control over their ad placements. Future updates will expand this feature to include music albums, audiobooks, and other audio content hosted on Disctopia.
At the “From Vision To Screen” event in Zhongguancun, Kling AI unveiled its groundbreaking 2.0 models: the KLING 2.0 Video Generation Model and KOLORS 2.0 Image Generation Model. These new tools mark a significant leap in AI-powered creativity, offering powerful solutions for industries like film, advertising, and design. With more than 168 million videos and 344 million images generated so far, Kling AI is revolutionizing the creative process by making it easier and more efficient.
The “Lead Generation Market Industry Trends and Global Forecasts to 2035” report, now available on ResearchAndMarkets.com, provides a comprehensive analysis of the lead generation market. The market, currently valued at USD 5.59 billion, is expected to grow to USD 32.1 billion by 2035, at a CAGR of 17.2%. This growth reflects the increasing importance of lead generation in digital marketing strategies.
Taboola, a global leader in delivering performance at scale for advertisers, has announced that its management team will take part in several key investor conferences in May 2025. These events will provide a platform to discuss Taboola’s performance, strategies, and future outlook.
Having your Facebook ad account restricted can be an incredibly frustrating experience, even when you strictly follow the platform’s rules. Unfortunately, Facebook’s algorithm can sometimes cause restrictions to occur seemingly at random. In such cases, many advertisers opt to buy Facebook accounts or verified business managers to bypass restrictions and get back to advertising. This report provides valuable insights into where to buy reliable, aged Facebook accounts and offers practical tips for safeguarding new accounts to minimize the risk of future issues.
