Launching Platforms in New Markets: Key Strategies & Insights
Discover essential strategies and insights for successfully launching platforms in new markets, from localization to user acquisition and market fit.
Tag: AdvertisingTechnology
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AI Marketing & Nonprofit Strategies: Insights from Alexandra Mazzi
AI Marketing & Nonprofit Strategies: Insights from Alexandra Mazzi
AdTechEdge AI Interview with Nadav Avni, Chief Marketing Officer, Radix.
Nadav Avni, CMO of Radix, discusses AI-driven marketing, innovation, and the evolving tech landscape in this exclusive TechEdge AI interview.
AdTechEdge Written Interview with Sascha Ploebst, VP of Sales, Storyblok
Sascha Ploebst, VP of Sales at Storyblok, shares insights on composable content, sales strategies, and the future of CMS in this AdTechEdge interview.
Trilliad Appoints Matt Naeger as Chief Solutions Officer to Drive Innovation
Trilliad announces the appointment of Matt Naeger as its new Chief Solutions Officer. Bringing nearly 30 years of expertise in advertising, B2B marketing, and technology services, Naeger will lead Trilliad’s solutions strategy to drive business transformation and measurable impact for clients.
AdTech’s Role in the Next Gen B2B Lead Generation
A mid-sized SaaS company looking to expand its client base launches a programmatic ad campaign. With AdTech tools, they segment their audience based on online behavior and intent data. These Ads are delivered across LinkedIn, tech publications, and niche communities. Their campaign results in qualified leads for CMOs, IT heads, and procurement officers. What would…
Typeform Unveils Influencer Marketing Report Highlighting Authenticity
Typeform, the conversational data collection platform, today launched Get Real: The Data on Influencer Marketing — a groundbreaking report powered by its new video capabilities and informed by over 1,300 influencers, marketers, and consumers. The study goes beyond numbers, incorporating candid video responses to provide a more humanized and unfiltered perspective on the evolving influencer landscape.
Randy Gunderson Named CEO of The Lacek Group, Michelle Wildenauer Elevated
The Lacek Group, an Ogilvy One agency and long-time leader in customer loyalty and CRM, has announced the appointment of Randy Gunderson as its new Chief Executive Officer. Gunderson, formerly SVP of Client Services, steps into the role with over two decades of experience in loyalty marketing, a deep understanding of The Lacek Group’s client relationships, and a strategic vision for the future of personalized customer engagement.
Super League Expands AdArcade Deal for Scalable Playable Ads
Super League (Nasdaq: SLE), a leading force in playable media and immersive gaming content, has announced the expansion of its exclusive partnership with AdArcade, the creators of the Native Playables® ad format. This move equips brands and agencies with a scalable, full-funnel playable ad solution that reaches more than 220 million U.S. gamers monthly across mobile platforms. The collaboration aims to revolutionize how brands connect with digital-first consumers by embedding engaging, gamified ad experiences directly into the gameplay environments consumers already love.
Innovid Supercharges Social Ads With Unified Dashboard & Automation
Welcome to Innovid’s Feature Beat, your monthly spotlight on product innovations making advertising smarter, faster, and more impactful. After a recent focus on scaling the power of CTV ads, this month Innovid shifts its attention to enhancing paid social performance. With new tools that deliver real-time insights, influencer amplification, and workflow automation, marketers can now extract more value from every scroll, swipe, and story across Meta, Pinterest, Snapchat, and TikTok