AdvertisingTechnology Archives - Page 6 of 43

AI‑Driven Advertising Transformation: TrendyMinds Re‑Elevates Leadership to Accelerate AI Capabilities

PR NewswireJuly 22, 2026July 22, 202607 mins

Veteran agency leader returns to accelerate TrendyMinds’ AI capabilities and advance the firm’s evolution as a strategic partner helping organizations drive growth, strengthen reputation, and navigate transformation. TrendyMinds, the Indianapolis‑based integrated marketing and consulting firm, announced today that founder‑CEO John Yager is stepping back into the chief executive role after a three‑year stint as chairman. The move…

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Why Identity Resolution Is Becoming the Foundation of Modern AdTech

Paramita PatraJuly 22, 2026July 22, 202604 mins

The consumer views a product review on the CTV, then checks prices on the laptop and ultimately buys the item via the mobile application the following day. To many advertisers, it appears as three different interactions across channels. Without a unified view, campaigns miss opportunities. This challenge has made Identity Resolution a priority for advertisers. Brands can no longer rely on fragmented identifiers…

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Youth Athlete ad campaign blends TV, CTV, and charity

Youth Athlete of the Year ad campaign launches on CBS, Sports Illustrated, and CTV platforms

PR NewswireJuly 21, 2026July 21, 202605 mins

The 2026 Youth Athlete of the Year Will Be Featured in a 3BRAND Advertising Campaign Appearing on CBS and in Sports Illustrated — Colossal, the fundraising‑focused competition platform, announced Tuesday that its flagship Youth Athlete of the Year contest will now be amplified through a multi‑channel advertising push that includes broadcast TV, premium print, and connected‑TV (CTV)…

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CTM launches OpenAI Ads attribution and AskCTM AI assistant

CTM Adds OpenAI Ads Attribution and AskCTM AI Assistant to Bridge AdTech Gaps

PR NewswireJuly 21, 2026July 21, 202605 mins

Conversation analytics — the conversation‑analytics platform that powers over 100,000 marketers worldwide — unveiled two major upgrades on July 20, 2026: a native OpenAI Ads attribution layer and a self‑service AI agent dubbed AskCTM. The moves aim to close the measurement blind spot that has emerged as AI‑driven chat interfaces like ChatGPT become a new ad channel, while also lowering the…

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LiveRamp Report Exposes Marketing Data Gaps

LiveRamp Study Highlights Identity Gaps in Marketing Measurement

BusinessWireJuly 21, 2026July 21, 202605 mins

LiveRamp, in collaboration with the Marketing + Media Alliance (MMA), has released new research showing that even small gaps in marketing data and identity resolution can significantly distort advertising measurement and return on investment (ROI). The report concludes that incomplete data, fragmented customer identities, and inconsistent cross-channel attribution may lead marketers to misallocate budgets and…

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Liberty Mutual Expands Brand Strategy With Liberty Biberty Character

PR NewswireJuly 21, 2026July 21, 202606 mins

Liberty Mutual Insurance has introduced Liberty Biberty, a new brand character inspired by one of its most recognizable advertising moments, transforming a humorous pronunciation mistake from a 2019 commercial into a long-term brand asset. Developed with creative agency Bandits & Friends and Jim Henson’s Creature Shop, the initiative expands Liberty Mutual’s character-driven advertising strategy across…

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IQM and Deutsche Bahn Advance Quantum Computing for Rail Scheduling

BusinessWireJuly 21, 2026July 21, 202606 mins

IQM Quantum Computers and Deutsche Bahn have demonstrated how hybrid quantum-classical computing can optimize complex railway scheduling using real operational data. The research, conducted on IQM’s superconducting quantum hardware, shows that today’s quantum systems can already address enterprise-scale optimization problems, providing a practical pathway for industries such as transportation, logistics, manufacturing, and energy to begin…

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Vertical Aerospace Expands eVTOL Network With Sigma Air Mobility Deal

BusinessWireJuly 21, 2026July 21, 202606 mins

Electric aircraft developer Vertical Aerospace has signed a Memorandum of Understanding (MoU) with Sigma Air Mobility, an advanced air mobility operator backed by the Luxaviation Group, to support the future deployment of its Valo electric vertical take-off and landing (eVTOL) aircraft. Beyond a planned aircraft purchase, the agreement focuses on operational readiness, commercial deployment, and…

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EY Data Breach Sparks Legal Investigation

EY Data Breach Triggers Legal Probe Over Exposed Client Tax Records

PR NewswireJuly 20, 2026July 20, 202606 mins

A cybersecurity incident affecting Ernst & Young (EY) has prompted a legal investigation after sensitive client tax records were exposed through a compromised third-party IT support platform. National class action law firm Edelson Lechtzin LLP is investigating potential claims on behalf of affected individuals as questions grow around third-party cybersecurity, enterprise data governance, and the…

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Bath Fitter Data Breach Sparks Legal Investigation Over Exposed Personal Data

PR NewswireJuly 20, 2026July 20, 202606 mins

A data breach involving Bath Fitter Distributing, Inc. has prompted a legal investigation after the company disclosed that sensitive personal and financial information was accessed in a cybersecurity incident. National class action law firm Edelson Lechtzin LLP is investigating whether the company implemented adequate data security measures and whether affected individuals may be entitled to…

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