The U.S. retail media ecosystem is in the middle of a high-stakes arms race—one defined not just by shopper data, inventory access, and marketplace dominance, but increasingly by automation. With ad costs climbing and campaign complexity bordering on unruly, the winners are the players who can optimize faster than everyone else.
Pacvue—the self-described first AI-powered Commerce Operating System—is teaming up with Amazon Ads Japan to host a new retail media hackathon on November 20 at the Shangri-La Hotel in Tokyo. The event is part competition, part masterclass, and part industry mixer, designed to push agencies and brands to rethink how they optimize commerce performance on Amazon.
Retail media is booming, and so is the frustration that brands still rely on short-sighted metrics like ROAS to justify multimillion-dollar budgets. Flywheel Digital, an Omnicom-owned commerce tech player, is taking a run at that problem with the launch of its Return on Consumer (ROC) Dashboard, a new analytics product designed to show not just what customers buy today—but the value they’ll deliver over the next 12 months.
Amazon Ads and iHeartMedia are tightening their long-running partnership with a major expansion: advertisers using Amazon DSP can now buy iHeart’s vast streaming audio inventory programmatically. It’s a move that blends Amazon’s formidable first-party signals with iHeart’s massive listener footprint—opening up a richer, more measurable lane into the booming digital audio market.
Amazon Ads has partnered with ETBrandEquity to launch FunnelEdge, an always-on thought leadership platform designed to help marketers navigate the increasingly complex customer journey.
Xnurta, the award-winning AI-powered retail media platform, today unveiled Xnurta Data Hub, a new solution that lets enterprise brands and agencies integrate Amazon Ads data directly into their systems, BI dashboards, or data warehouses via API. The move promises to save teams hours of manual work while unlocking deeper insights into retail media campaigns.
Claritas, a leader in AI-powered marketing optimization, has achieved certification to deliver AI-driven optimizations across Amazon Ads’ owned and operated properties, spanning streaming TV, online video, display, and mobile inventory. This milestone expands Claritas’ ability to help brands maximize campaign performance across Amazon’s premium ad channels.
Xnurta, the agentic AI-powered advertising platform, today announced the launch of its latest innovation: the Xnurta AI Reporting Agent. This deep research AI agent aims to revolutionize the time-consuming process of advertising reporting for eCommerce brands and agencies, saving up to 90% of time typically spent generating reports.
