AmazonAds Archives - AdTechEdge

Flywheel Debuts “Return on Consumer” Dashboard to Move Retail Media Beyond ROAS

PR Newswire7 hours ago7 hours ago09 mins

Retail media is booming, and so is the frustration that brands still rely on short-sighted metrics like ROAS to justify multimillion-dollar budgets. Flywheel Digital, an Omnicom-owned commerce tech player, is taking a run at that problem with the launch of its Return on Consumer (ROC) Dashboard, a new analytics product designed to show not just what customers buy today—but the value they’ll deliver over the next 12 months.

Amazon Ads Expands iHeartMedia Partnership to Bring Programmatic Audio to Amazon DSP

BusinessWire3 days ago3 days ago05 mins

Amazon Ads and iHeartMedia are tightening their long-running partnership with a major expansion: advertisers using Amazon DSP can now buy iHeart’s vast streaming audio inventory programmatically. It’s a move that blends Amazon’s formidable first-party signals with iHeart’s massive listener footprint—opening up a richer, more measurable lane into the booming digital audio market.

Amazon Ads and ETBrandEquity Launch ‘FunnelEdge’ to Advance Full-Funnel Advertising

PR Newswire2 weeks ago2 weeks ago02 mins

Amazon Ads has partnered with ETBrandEquity to launch FunnelEdge, an always-on thought leadership platform designed to help marketers navigate the increasingly complex customer journey.

Xnurta Launches Data Hub to Streamline Amazon Ads Analytics for Enterprise Brands

BusinessWire1 month ago1 month ago03 mins

Xnurta, the award-winning AI-powered retail media platform, today unveiled Xnurta Data Hub, a new solution that lets enterprise brands and agencies integrate Amazon Ads data directly into their systems, BI dashboards, or data warehouses via API. The move promises to save teams hours of manual work while unlocking deeper insights into retail media campaigns.

Claritas Gains Certification for AI Optimization Across Amazon Ads Inventory

PRWeb2 months ago2 months ago03 mins

Claritas, a leader in AI-powered marketing optimization, has achieved certification to deliver AI-driven optimizations across Amazon Ads’ owned and operated properties, spanning streaming TV, online video, display, and mobile inventory. This milestone expands Claritas’ ability to help brands maximize campaign performance across Amazon’s premium ad channels.

Xnurta Unveils AI Reporting Agent to Accelerate Speed-to-Insight for Amazon Ads

AdTech Edge5 months ago5 months ago04 mins

Xnurta, the agentic AI-powered advertising platform, today announced the launch of its latest innovation: the Xnurta AI Reporting Agent. This deep research AI agent aims to revolutionize the time-consuming process of advertising reporting for eCommerce brands and agencies, saving up to 90% of time typically spent generating reports.