Instacart (Nasdaq: CART) is taking retail media to social, announcing a new integration with TikTok that allows select CPG advertisers to leverage first-party retail data directly within TikTok Ads Manager. The move makes Instacart the first retail media network to provide end-to-end campaign capabilities natively on TikTok, from audience targeting to purchase measurement.
Causal, an award-winning digital advertising solutions provider, has partnered with OpenX, a leading omnichannel supply-side platform (SSP), to deliver high-impact connected TV (CTV) campaigns at scale. The collaboration emphasizes measurable results, transparency, and sustainable media buying strategies.
Trusted TV has officially launched buy.trustedtv.com, a fully-managed platform that allows local businesses to quickly run campaigns on Amazon Sponsored TV. The service aims to provide premium streaming TV placements at low overhead, making high-impact advertising accessible to smaller advertisers.
Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) have announced a multi-year partnership aimed at boosting advertising across DoorDash’s U.S. marketplace, expanding beyond restaurants to grocery, convenience, and other retail categories.
BIGO Ads, the deep learning-powered advertising platform under JOYY Inc. (NASDAQ: JOYY), has maintained its IAB Tech Lab Open Measurement SDK (OM SDK) certification for the fifth consecutive year since 2020. This rare streak underscores BIGO Ads’s continued leadership in promoting transparency and standardization in programmatic advertising.
Amazon, Walmart, and now PayPal are staking claims in the advertising world, leveraging vast troves of purchase and behavioral data to woo brands. These “walled gardens” offer the promise of closed-loop insights—ads tied directly to sales—a tantalizing proposition for marketers chasing measurable ROI.
CivicScience, a leading consumer analytics and advertising platform, has partnered with The Atlantic to integrate real-time survey data and audience insights directly into the publication’s advertising and research operations.
Qualtrics, the pioneer behind the experience management (XM) category, has tapped ROI·DNA, a Hotwire Global company, as its global digital advertising partner. The move positions ROI·DNA at the helm of paid media strategy and execution across both global and local markets.
Kantar, the global leader in marketing data and analytics, has released the sixth edition of Media Reactions 2025, a comprehensive study surveying 21,000+ consumers and ~1,000 senior marketers worldwide. The report benchmarks media platforms annually, offering insights into consumer receptivity and marketers’ strategic priorities for ad campaigns.
Acxiom®, the data and technology backbone for global brands, has unveiled ‘True Intelligence’, a new measurement solution designed to give marketers a clearer view of the real-world impact of digital and connected TV (CTV) campaigns. The platform combines Acxiom’s Real ID, Interpublic’s Interact operating system, and The Trade Desk’s Kokai platform to deliver precision insights while integrating privacy-conscious frameworks like Unified ID 2.0 (UID2).
