Eulerity, a pioneer in AI-driven marketing for multi-location brands, has unveiled its new Listing Management feature, covering Google Business Profile, Facebook Business Pages, Apple, Bing, and other major platforms. The launch positions Eulerity as the first platform to unify utility marketing—listings, reviews, and organic content—with performance advertising in a single intelligent system.
1. How have rising privacy regulations and platform restrictions created urgency for financial brands to rethink their ad strategies? Financial institutions are increasingly focused on building a holistic, 360-degree relationship with their clients. But they’re also facing pressure from data privacy rules and platform restrictions that make traditional marketing strategies riskier to execute. One of…
1. Political advertising has changed in the past few election cycles. From Fyllo’s perspective, how has digital media shifted the way campaigns allocate budgets and prioritize voter outreach? Campaigns are shifting significant budget away from linear TV, especially at the local level where targeting has become more limited. Connected TV (CTV) has become a preferred…
For years, advertisers have treated hard news like kryptonite—avoiding it for fear of brand-safety blowback. But a new study from Stagwell (NASDAQ: STGW), in partnership with The Globe and Mail, suggests that in Canada, that approach may be leaving serious money on the table.
The digital ad industry has a trust problem. For years, marketers have poured billions into campaigns on major social networks, only to watch budgets vanish into a swamp of bots, trolls, and click fraud. Now, Media.com—a fully verified social network—wants to flip the script with the launch of Media Ads, its new digital advertising service, debuting across the United States, United Kingdom, and Australia.
Retail media is having a moment, and two major players are doubling down. Moloco Commerce Media (MCM), known for its AI-fueled retail media platform, has inked a partnership with Skai, the omnichannel advertising powerhouse trusted by 8,000+ advertisers. The deal? A global integration that promises retailers more revenue, advertisers more reach, and shoppers a more personalized ad experience.
Out-of-home (OOH) advertising is proving to be more than just stadium signage—it’s becoming a decisive player in sports marketing. A new national study by the Out of Home Advertising Association of America (OAAA) and The Harris Poll suggests OOH isn’t just noticed by fans, it’s actively shaping their behavior.
The Indian advertising technology (AdTech) sector is undergoing a profound transformation, reshaping how brands communicate with consumers in one of the world’s fastest-growing digital markets. Once seen as a fragmented ecosystem driven by basic media buying and volume-based reach, India’s AdTech landscape has matured into a sophisticated arena defined by data-driven strategies, AI-powered personalization, and…
1. How does your partnership with The Trade Desk align with your broader mission to deliver omnichannel consumer intelligence to advertisers? NIQ’s media division is dedicated to helping marketers and media owners around the world plan, activate, and measure their media investments with greater precision and impact. We do this through a unique combination of…
Streaming has already overtaken cable in most households, but the 2025 Inclusive Screen report from LG Ad Solutions suggests the shift is especially pronounced among diverse audiences—and it’s changing what advertisers need to do to connect with them.
