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Syndacast Launches AI‑Powered AdBoost Insights Dashboard

Syndacast Unveils AI‑Powered AdBoost Insights Dashboard for Hotel Marketers

Syndacast Launches AI‑Powered AdBoost Insights Dashboard for Hotel Marketers – The Bangkok‑based performance‑marketing agency announced a major upgrade to its reporting suite, delivering an AI‑driven data platform designed to streamline attribution, currency conversion, and campaign optimisation for luxury hotel brands worldwide. What the platform adds Syndacast’s new AdBoost Insights Dashboard builds on a ten‑year‑old reporting…

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Vinny Rinaldi Joins The Trade Desk as VP of Client Strategy

The Trade Desk Elevates Client Strategy with Vinny Rinaldi’s Appointment

The Trade Desk, a leading advertising technology company, announced today that Vinny Rinaldi has joined as Vice President of Client Strategy & Growth. In his new role, Rinaldi will partner with marketers to extract more value from data‑driven advertising, steer brands through the fast‑moving media ecosystem, and accelerate growth on the premium open internet. He reports to COO…

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Disco React SDK Partners with Refundly to Monetize Returns

Disco React SDK Teams with Refundly to Monetize Returns

Disco React SDK Teams with Refundly to Monetize Returns – In a move that could reshape post‑purchase monetization, AI‑driven commerce media platform Disco announced a partnership with Refundly, integrating its new React SDK into Refundly’s return‑tracking app. The collaboration embeds offer‑based ads directly into the refund experience, turning a traditionally negative touchpoint into a revenue‑generating…

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Adstra‑Evorra partnership brings privacy‑first identity data to marketers

Adstra‑Evorra Partnership Delivers Privacy‑First Identity Infrastructure for Enterprise Marketers

Adstra‑Evorra partnership delivers privacy‑first identity infrastructure for enterprise marketers, giving brands direct, transparent access to composable audience data without the lock‑in of today’s dominant identity providers. The advertising ecosystem is at a crossroads. Consolidation among the biggest identity and data providers has left many marketers wary of opaque, black‑box solutions that limit control over data…

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Koddi‑GIPHY partnership brings commerce media to GIFs

Koddi Partners with GIPHY to Extend Commerce Media into GIFs, Stickers, and Reactions

Koddi partners with GIPHY to extend commerce media into GIFs, stickers, and reactions, a move that blends Koddi’s AI‑driven campaign engine with GIPHY’s massive library of expressive assets to let brands reach consumers at the moment of digital self‑expression. Koddi, the commerce‑media platform that powers retail‑media networks for brands such as Kroger and Grubhub, announced…

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Processor‑Agnostic Mobile Payments Arrive Fast

MagTek and Winston POS Deliver Processor‑Agnostic Mobile Payments in Two Weeks

MagTek and Winston POS announced a processor‑agnostic mobile payment solution that went from code to checkout in just two weeks, promising restaurants and other merchants unprecedented flexibility in how they accept and route transactions. The rapid integration, built on MagTek’s MMS Dyna hardware and the Magensa Payment Protection Gateway (MPPG), signals a shift away from locked‑in…

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Zoomd Expands MarTech Equity Incentives

Zoomd Expands Equity Incentives to Support MarTech Growth

Marketing technology company Zoomd Technologies Ltd. has announced a broad-based equity compensation program, granting stock options and restricted share units (RSUs) to directors, executives, employees, and consultants under its Omnibus Equity Incentive Plan. The move is designed to strengthen long-term talent retention and align employee incentives with shareholder interests as competition intensifies across the MarTech…

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Adstra Launches CTV Identity Scoring

Adstra Launchs ID Connection Strength to Improve CTV Identity Accuracy

Adstra has introduced ID Connection Strength (ICS), a new identity quality scoring framework designed to help advertisers, agencies, publishers, and advertising technology platforms evaluate the reliability of digital identity signals before activating programmatic campaigns. Supported by joint research with InterMedia Advertising, the launch highlights persistent weaknesses in IP-based Connected TV (CTV) targeting and suggests that…

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Listrak Expands Experience Builder Personalization

Listrak Expands Experience Builder Personalization

Listrak Expands Experience Builder Personalization, unveiling a suite of tools that let retailers turn anonymous site visitors into known customers while boosting conversion rates across the e‑commerce funnel. What Listrak announced The San Diego‑based marketing technology firm introduced an upgraded Experience Builder platform that integrates website personalization, onsite acquisition, identity resolution, and conversion‑rate optimization into…

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Guideline Unveils Advanced Digital Metrics for Ad Pricing

Guideline Unveils Advanced Digital Metrics to Sharpen Digital Ad Pricing Benchmarks

Guideline has launched Advanced Digital Metrics, a new module that augments its Ad Intelligence Suite with granular benchmarks on campaign sizing, added‑value inventory and CPM ranges—offering media buyers and sellers a clearer, data‑driven view of today’s fragmented digital advertising market. What the product does Advanced Digital Metrics aggregates billing‑level actuals from publishers, product categories and ad…

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