MediaScience announced on March 18, 2026 that it has rolled out a new AI‑driven capability called Creative Twin™. The feature, built on the company’s MediaPET.ai platform, claims to generate exact digital replicas of existing advertisements and then allow marketers to tweak individual components—such as talent, visuals, or copy—to measure their isolated impact on audiences. The launch was…
Qualtrics rolled out a set of artificial intelligence enhancements to its Customer Experience platform on March 18, 2026, promising to shrink the gap between hearing a customer’s voice and responding to it. The upgrades combine universal channel capture, instant topic extraction, and autonomous “Experience Agents” that can trigger remedial actions while a survey is still in progress. In…
Ad‑fraud specialist Escalated.io announced a major software refresh for its invalid‑traffic filtration platform. The upgrade, now live across the company’s JavaScript pixel and pre‑bid filtering suite, promises to identify fraudulent impressions the moment they occur, a notable shift from the delayed detection models that have dominated the market for years. The ever‑evolving threat of invalid…
From the survey results, the number one reason customers ghost brands is not being able to reach a human agent. Why do you think it still matters so much even as AI gets more advanced? Customers want confidence that their problem will actually get solved. A human agent represents that safety net. The data shows that 71%…
The real‑estate technology sector received its latest roster of marketing leaders on March 12, 2026, when Inman announced the winners of its fourth annual Marketing All‑Stars awards. The program, which spotlights chief marketing officers, brand strategists and communications executives across the residential‑real‑estate ecosystem, highlighted a mix of established brokerages, fast‑growing franchisors, online portals and technology providers. In…
Momentum’s win underscores the growing importance of live‑experience marketing for brands seeking deeper consumer connections in an increasingly digital world. Momentum Worldwide, the global experience agency headquartered in New York, was announced as the winner of Ad Age’s A‑List & Creativity Awards Experiential Agency of the Year for 2026. The accolade, revealed on March 11, 2026, marks the first time…
Q1. Give us a short introduction about who you are and how you got into programmatic advertising I’m Jennifer Louie Oon, Senior Vice President of Sales at DAX United States, where I focus on helping brands and publishers unlock the value of programmatic audio. My career didn’t follow a straight line. I’ve always prioritized learning…
ADvendio announced the rollout of Revenue OS for Agentic Advertising, a new software suite that embeds artificial intelligence agents into retail media workflows. The platform promises to streamline campaign management, reduce operational overhead, and ultimately lift the bottom line for retailers that run their own media networks. Why retailers are looking for a new approach Retail…
According to the report, LinkedIn’s ROAS of 121% translates into a $1.21 revenue lift for every dollar invested in the platform. Google Search lags behind with a 67% return, while Meta (formerly Facebook) posts a 51% return. The disparity is enough to explain why B2B marketers are allocating 41% of their paid‑social budgets to LinkedIn,…
FullThrottle Technologies, LLC announced a strategic integration with Experian Automotive that embeds the latter’s in‑market automotive audience segments directly into FullThrottle’s fullthrottle.ai® self‑service demand‑side platform (DSP). The move promises to streamline audience targeting, attribution, and campaign optimization for automotive dealers and marketers by bridging the gap between first‑party data ownership and third‑party audience intelligence. A…
