Choozle, a prominent omnichannel digital advertising platform, is giving advertisers a sharper edge in programmatic campaigns. The company today announced expanded access to The Trade Desk’s Kokai platform, along with next-gen tools—Seeds and Universal Pixel—that promise smarter audience targeting, more precise measurement, and AI-powered campaign optimization.
AdGood, a nonprofit organization revolutionizing access to Connected TV (CTV) advertising for mission-driven organizations, proudly announces a new partnership with A+E Global Media, one of the world’s leading media and entertainment companies. Through this groundbreaking collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organizations across the country.
Every September, Berlin becomes a magnet for innovation, ideas, and influence. IFA Berlin, one of the world’s most significant technology trade shows, gathers global decision-makers, innovators, and marketers across the consumer electronics and home appliance sectors. Yet despite its global impact, many U.S. brands remain underrepresented at this event. This is a missed opportunity for…
The streaming revolution has already rewritten the rules of TV advertising, but the next seismic shift is just beginning. With connected TV (CTV) and over-the-top (OTT) platforms becoming the go-to destinations for advertisers chasing valuable and highly engaged audiences, the question is no longer if they can attract them but how to increase the value…
In a media landscape dominated by for-profit campaigns, nonprofit organizations have long been priced out of the most impactful screen in the home: Connected TV (CTV). At AdGood, we’re changing that. Our mission is simple but ambitious: to make premium CTV advertising accessible, affordable, and effective for every nonprofit, no matter their size or budget….
1. How do you plan to achieve effective audience targeting without relying on device IDs or cookies? a. In the Future Today Marketplace, we’re leaning into contextual signals and predictive audience targeting that utilizes AI and machine learning. Our approach blends high-quality, addressable first-party data with privacy-compliant third-party data and real-time signals like geography and time…
Broadcasters in today’s digital-first media landscape are expected to deliver seamless, high-quality viewer experiences while also maximizing return on investment through ad revenue. This balancing act has made dynamic ad insertion (DAI) a must-have technology, offering personalized advertising at scale and maximizing monetization opportunities. But there’s more to it than simply stitching an ad into…
The global in-app advertising market is on an upward tear—and it’s not slowing down anytime soon. According to a new report by Allied Market Research, the market is projected to skyrocket from $390.5 billion in 2024 to a staggering $952 billion by 2034, riding a robust 9.2% CAGR. The takeaway? Ads embedded inside mobile apps aren’t just filler—they’re fast becoming foundational to digital marketing strategies worldwide.
Programmatic advertising just got a strategic upgrade.
Assembly, the global media agency under Stagwell’s challenger network, has launched Assembly Control, a proprietary platform designed to give advertisers tighter grip over where their ads appear—while dialing up campaign performance. The rollout begins this July, supported globally by Assembly’s hubs in New York, London, Singapore, and Dubai.
Boltive, a tech firm on a mission to make digital experiences safer and more compliant, has named Pamela Slea as its first-ever President—a strategic move that underscores the company’s ambitions in the rapidly evolving space where ad security, privacy, and cybersecurity increasingly overlap.
