Mindgruve, a leading media, commerce, and data technology company, announced a merger with Levelwing, a nationally recognized performance marketing and data technology agency. This strategic move expands Mindgruve’s U.S. footprint, enhances its marketing capabilities, and broadens its portfolio of blue-chip clients across diverse industries.
Details of the Merger
- The merger follows Mindgruve’s recent acquisitions of Macarta and Icon Commerce.
- All agencies will now operate under the unified Mindgruve brand.
- Levelwing’s integration adds depth to Mindgruve’s performance marketing team and expands technology offerings in data science and predictive analytics.
Leadership Perspectives
- Chad Robley, CEO of Mindgruve:
Highlights the merger as a milestone that strengthens the company’s team, client base, and technological capabilities to drive greater growth services globally. - Steve Parker, Jr., CEO and Co-founder of Levelwing (now Chief Client Experience Officer of Mindgruve):
Emphasizes shared values of transparency, measurable results, and business value. The merger offers a global platform and top talent to accelerate client growth. - Jeff Adelson-Yan, President and Co-founder of Levelwing (now Chief Product Officer of Mindgruve):
Describes the merger as an acceleration of their shared vision, combining deep marketing, data science, and creative expertise to transform brand strategies with data-driven innovation.
Levelwing
- Founded in 2002, Levelwing has built a strong reputation for driving revenue growth through integrated strategy, creative, media, and predictive marketing analytics.
- Their clients span automotive, restaurant, financial services, healthcare, and consumer products sectors.
Expanded Global Presence
- Mindgruve’s team now exceeds 400 employees across eight offices in the U.S., Latin America, and Europe.
- The merger reinforces Mindgruve’s position as a global leader in media, commerce, and data technology.
The Mindgruve-Levelwing merger significantly enhances performance marketing offerings, expands industry reach, and integrates advanced data science capabilities. Together, they aim to deliver innovative, data-driven growth solutions for clients worldwide.
