Now Agency & Zeover Release AI Visibility Platform announced today a joint effort to bring an AI Visibility platform to enterprise marketers, blending The Now Agency’s creator‑first content engine with Zeover’s Generative Engine Optimization (GEO) technology.
What the partnership delivers
The collaboration rolls out Zeover’s AI Visibility platform as a SaaS layer that audits, scores, and remediates machine readability issues across a brand’s digital assets. By mapping how large‑language models such as ChatGPT, Claude, Gemini, and Perplexity retrieve and cite brand information, the platform generates a “visibility score” and prescriptive recommendations. The Now Agency will embed these insights into its social‑first campaign workflows, ensuring that creator‑driven assets are not only engaging but also optimized for AI‑driven discovery.
Why AI Visibility matters now
According to Gartner, 78 % of marketers plan to shift a portion of their spend to AI‑enabled channels by 2027, yet only 32 % feel confident that their content is discoverable by generative AI. Traditional SEO focuses on keyword rankings in web search, but generative AI pulls from structured data, knowledge graphs, and citation signals. Zeover’s platform addresses this gap by surfacing “AI citations” – the instances where a brand is referenced in model outputs – and offering a road map to improve those citations. For enterprise brands that rely on multi‑channel attribution, bridging the gap between human‑centric SEO and AI‑centric discoverability is becoming a competitive necessity.
Industry implications
The partnership signals a broader shift in adtech industry where “search” is no longer a siloed property of Google or Bing. As OTT, CTV, and retail media networks adopt AI‑generated recommendation engines, the same visibility challenges surface across disconnected inventory. By integrating GEO into The Now Agency’s creator‑network, brands can simultaneously boost social reach and AI relevance, a dual‑lever that could compress the funnel from awareness to conversion. IDC predicts that AI‑driven ad buying will account for $45 billion of spend by 2028; platforms that can guarantee AI‑friendly assets will likely capture a larger slice of that pie.
Competitive landscape
Zeover’s offering competes with emerging AI‑visibility tools from firms like Adobe Experience Platform, which recently added “Generative Insights,” and Salesforce’s Einstein AI suite, which provides content scoring but lacks a dedicated citation‑tracking engine. Zeover differentiates itself with a proprietary “AI citation index” that monitors brand mentions across multiple LLMs in near‑real time. The Now Agency’s creator network adds a distribution advantage that pure‑tech vendors do not possess. Together, the partnership creates a full‑stack solution that spans content creation, distribution, and AI‑centric performance measurement – a combination that few competitors can match today.
What it means for enterprise marketing teams
- Actionable diagnostics – a dashboard that flags broken schema, missing alt‑text, and low‑citation content, turning technical SEO into a business‑ready KPI.
- Creator alignment – The Now Agency’s briefings now include GEO checklists, ensuring that influencer posts, short‑form videos, and TikTok ads are built for both human consumption and AI indexing.
- Future‑proof attribution – By linking AI citations to downstream conversion data, marketers can attribute revenue to the very assets that AI models surface in purchase journeys, closing a loop that has been missing from traditional attribution models.
The combined solution also addresses privacy and compliance concerns. Zeover’s data collection respects GDPR and CCPA, offering anonymized citation metrics that do not expose personally identifiable information, a critical factor as regulators tighten rules around AI‑generated content.
Market Landscape
The adtech ecosystem is at a crossroads. Programmatic buying platforms such as The Trade Desk and MediaMath have begun integrating LLM‑driven audience signals, while DSPs are experimenting with “AI‑first” inventory that surfaces only to models that can interpret rich media. Simultaneously, retail media networks (e.g., Amazon Advertising, Walmart Connect) are leveraging AI to match product listings with shopper intent in real time. In this environment, visibility is no longer a function of keyword density but of structured data fidelity and citation frequency.
Gartner’s 2024 “AI‑First Marketing” forecast warns that brands that fail to optimize for generative AI will lose up to 20 % of potential reach. Forrester’s “State of AI‑Driven Advertising” report (2023) notes that 61 % of senior marketers consider AI visibility a top‑three priority for the next 12 months. The Now Agency‑Zeover partnership directly addresses these market pressures by providing a turnkey, enterprise‑grade platform that can be layered onto existing DMPs, CDPs, and identity graphs.
Top Insights
- AI Visibility platforms translate machine‑readability into a measurable KPI, letting marketers track “AI citations” the same way they track backlinks today.
- Integrating GEO into creator‑first workflows closes the gap between social engagement and AI discoverability, a synergy few competitors currently offer.
- Enterprises that adopt AI‑centric attribution can expect a 10‑15 % lift in ROI on paid media, according to early pilot data from The Now Agency’s client base.
- Privacy‑first design ensures compliance with GDPR and CCPA while still delivering granular visibility metrics, mitigating regulatory risk.
- As generative AI becomes the default query engine for CTV, OTT, and retail media, platforms that guarantee AI‑friendly assets will dominate future programmatic marketplaces.
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