reVolver Podcasts, a leading producer and distributor of Spanish-language podcasts, has signed a new partnership with AdsWizz Inc., the global audio monetization platform, to bring geo-targeted, programmatic advertising to the Mexican market.
As advertisers search for new ways to connect with hard-to-reach audiences, Odeeo and Claritas are stepping up with a powerful solution: full-funnel measurement for in-game audio advertising. In a move that marks a first for the adtech industry, the two companies have announced a strategic partnership that aims to bring end-to-end campaign attribution to a growing yet often under-measured channel—audio ads in mobile games.
Bauer Media has officially launched AudioXi in the UK, making its most decisive play yet in the rapidly evolving digital audio ad space. The move puts Bauer shoulder to shoulder with rivals like Global’s Dax and Spotify’s Sax—but with a distinct data advantage and a pitch to unify campaign planning across audio and display.
