reVolver Podcasts, a leading producer and distributor of Spanish-language podcasts, has signed a new partnership with AdsWizz Inc., the global audio monetization platform, to bring geo-targeted, programmatic advertising to the Mexican market.
The collaboration enables advertisers to buy programmatic and direct insertion ads across reVolver’s Spanish-language podcast network in Mexico. Powered by AdsWizz’s advanced technology stack, the integration introduces location- and language-based targeting, giving brands access to quality, brand-safe inventory and measurable engagement across one of Latin America’s fastest-growing audio markets.
“We’re thrilled to work with AdsWizz to bring our Spanish-language podcast inventory in Mexico to the programmatic and direct-buy marketplace,” said Jack Hobbs, President of reVolver Podcasts. “This collaboration gives advertisers scalable access to engaged Hispanic audiences in Mexico and opens the door for brands to connect with listeners in a highly measurable and culturally relevant way.”
A Booming Market for Audio Advertising
Mexico has rapidly emerged as a powerhouse in global podcast consumption, ranking among the top podcast-listening nations worldwide. With millions of daily listeners tuning in for entertainment, news, and cultural content, the region represents a key opportunity for advertisers seeking to connect with Spanish-speaking audiences through digital audio.
By integrating with AdsWizz, reVolver Podcasts offers brands a programmatic gateway to this engaged audience—allowing for precise targeting, dynamic ad insertion, and transparent performance measurement. Advertisers can now plan, buy, and optimize campaigns directly through the AdsWizz SSP and Marketplace.
“We’re excited to work with reVolver and give brands access to their premium podcast inventory in Mexico,” said A.K. Ahuja, Head of Strategic Accounts at AdsWizz. “This represents a significant opportunity for advertisers to connect with a growing and passionate Spanish-speaking podcast audience, while leveraging our targeting and measurement solutions.”
Context and Industry Impact
This deal highlights a broader trend in audio adtech—the fusion of programmatic automation with culturally resonant, localized content. As podcast listenership continues to climb across Latin America, partnerships like this one are redefining how advertisers approach Spanish-language audio marketing, bridging the gap between global technology and regional storytelling.
With AdsWizz’s tools for precision targeting and attribution, brands can now tap into Mexico’s podcast boom with the kind of sophistication once reserved for large-scale digital campaigns. For reVolver Podcasts, it’s a strategic move that expands monetization opportunities while keeping cultural authenticity at the core of its programming.
