DigitalAdvertising Archives - Page 9 of 13

Gracenote Boosts CTV Ad Confidence with New Contextual Report

PR Newswire5 months ago5 months ago07 mins

As Connected TV (CTV) rapidly gains ground as a primary advertising channel, the need for greater transparency and confidence in programmatic ad buying has become paramount. Gracenote, the content data business unit of Nielsen, is addressing this critical industry challenge with the release of a new contextual advertising report. This comprehensive resource provides brands with actionable insights, business intelligence, market data, and real-world campaign findings, specifically aimed at overcoming the current lack of transparency in programmatic CTV. With programmatic CTV ad spending projected to reach an estimated $27 billion this year and surpass traditional TV ad spending by 2028, Gracenote’s initiative is crucial for empowering advertisers to maximize their investments and ensure their messages effectively reach target audiences within the complex AdTech ecosystem.

Next Millennium & Ad-Shield: Adblock Recovery for Publishers

AdTechEdge5 months ago5 months ago06 mins

Next Millennium & Ad-Shield: Adblock Recovery for Publishers

Xnurta Unveils AI Reporting Agent to Accelerate Speed-to-Insight for Amazon Ads

AdTech Edge5 months ago5 months ago04 mins

Xnurta, the agentic AI-powered advertising platform, today announced the launch of its latest innovation: the Xnurta AI Reporting Agent. This deep research AI agent aims to revolutionize the time-consuming process of advertising reporting for eCommerce brands and agencies, saving up to 90% of time typically spent generating reports.

AdLib Media and Octane11 Integrate to Revolutionize B2B Programmatic Advertising

PRWeb5 months ago5 months ago02 mins

AdLib Media Group, known for its DSP-agnostic media buying platform, and Octane11, a leading B2B data analytics company, have announced a strategic integration. This collaboration aims to transform how B2B marketers execute and measure programmatic advertising campaigns, providing unprecedented flexibility, targeting precision, and performance visibility.

Veylan Launches AI-Native OS to Revolutionize $800B Global Advertising Industry

BusinessWire5 months ago5 months ago04 mins

Veylan has officially launched from stealth with a bold mission to modernize the $800 billion global advertising industry. By introducing the first full-stack, AI-native operating system, Veylan streamlines the fragmented advertising toolchain into a single, unified platform. This innovation automates the entire campaign lifecycle using natural language and autonomous AI agents, allowing teams to focus on strategy and growth rather than manual tasks.

Mood Media Appoints David Simon as EVP to Accelerate In-Store Programmatic Advertising

PR Newswire5 months ago5 months ago03 mins

Mood Media, a global leader in experiential media solutions, announced the appointment of David Simon as Executive Vice President (EVP) of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace (ISM). Simon’s leadership will focus on integrating retail media capabilities and accelerating programmatic buying across Mood Media’s extensive in-store advertising network.

Rogers Unveils New Canadian Originals for HGTV and Food Network in 2025

GlobeNews Wire5 months ago5 months ago05 mins

Building on a $7 billion investment in Canadian content over the last decade, Rogers Sports & Media has unveiled an ambitious slate of nearly 120 hours of new original programming for HGTV and Food Network, premiering fall 2025. This rich lineup features a mix of celebrated personalities, fresh Canadian talent, and exciting formats designed to engage audiences and offer innovative advertising opportunities.

Rocket Print & Mail Launches Everywhere Investing for Land Investors

PR Newswire5 months ago5 months ago03 mins

Rocket Print & Mail, a division of marketing tech firm PostcardMania, has launched a new omnichannel marketing solution designed specifically for land investors. Called Everywhere Investing, the campaign bundle integrates direct mail with digital ad channels like Google, Facebook, YouTube, and more. This solution is tailored to help real estate investors generate leads, improve campaign performance, and gain a competitive edge in a rapidly growing and competitive market.

Rakuten Unveils Tools to Elevate Affiliate and Creator Marketing

PR Newswire5 months ago5 months ago03 mins

At Rakuten Optimism 2025, Rakuten Advertising, a global leader in affiliate marketing, unveiled a series of new solutions to address key industry challenges. These innovations aim to improve transparency, ensure brand safety, and bridge the gap between affiliate and creator marketing. The enhancements empower both advertisers and publishers to maximize ROI, stay compliant, and harness new opportunities in the evolving digital landscape.

GroupM Launches Advanced TV Media Solution in Latin America

EIN Presswire5 months ago5 months ago03 mins

GroupM, WPP’s media investment arm, has unveiled its Advanced TV Media Solution in Latin America. This addressable TV platform transforms how advertisers engage with audiences by merging digital precision with traditional TV’s scale and trust.