#StreamingAds Archives

Magnite Introduces Pause Ads to Boost CTV Engagement Across Top Streaming Platforms

August 28, 2025

GlobeNews WireAugust 28, 202504 mins

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, is expanding its high-impact connected TV (CTV) offerings with Pause Ads, now available across leading streaming services including DIRECTV, DISH Media, and Fubo. The move complements Magnite’s Home Screen and Tiles formats, targeting the growing demand for ad experiences that enhance viewer engagement and maximize publisher revenue.

Nielsen to Launch CTV Ad Intel in Australia, Promising Unmatched Competitive Insights

August 14, 2025

AdTechEdgeAugust 14, 202504 mins

Australia’s connected TV market just got a powerful new measuring stick. Starting Q4 2025, Nielsen will roll out CTV insights within its Ad Intel platform, giving advertisers, agencies, publishers, and broadcasters an unprecedented look at competitor ad spend and creative strategies across major streaming services—including Netflix, Prime Video, Hulu, YouTube TV, and Paramount+.

Perion Turns CTV Into a Performance Marketing Powerhouse

August 11, 2025

BusinessWireAugust 11, 202503 mins

Perion Network (NASDAQ, TASE: PERI) has launched Performance CTV, a new capability in its Perion One platform aimed at giving advertisers full-funnel, measurable results on premium streaming platforms. This means not just views and brand lift, but hard performance KPIs like conversions and Return on Ad Spend (ROAS)—metrics CTV has historically struggled to deliver.

IAB Tech Lab’s LEAP Initiative Targets AdTech’s Biggest Streaming Headache

August 7, 2025

AdTech EdgeAugust 7, 202506 mins

As streaming audiences surge, IAB Tech Lab unveils a new playbook to prevent live event ad meltdowns.

Wunderkind Launches Programmatic CTV Pause Ads with PubMatic

Wunderkind’s Programmatic Pause Ads Reinvent CTV Engagement

July 17, 2025

PRWebJuly 17, 202505 mins

Wunderkind Ads, the ad-tech arm of Wunderkind known for its respectful, user-first ad experiences, has officially entered the CTV arena with the launch of WunderKIND CTV Pause Ads. Developed in collaboration with OpenGlass.TV and delivered programmatically via PubMatic, this new ad format is designed to capture attention during content breaks—without annoying the viewer.

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