AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.
1. How do you define the shift toward hyper-targeted advertising and why is it becoming important in today’s AdTech landscape? It’s estimated that Americans are exposed to around 5,000 branded messages everyday according to studies from University of Southern California. This is up from 500 in the 1970’s. With so much noise, how is a…
Broadcasters in today’s digital-first media landscape are expected to deliver seamless, high-quality viewer experiences while also maximizing return on investment through ad revenue. This balancing act has made dynamic ad insertion (DAI) a must-have technology, offering personalized advertising at scale and maximizing monetization opportunities. But there’s more to it than simply stitching an ad into…
HAMBURG, Germany–(BUSINESS WIRE)–mrge, the intelligent platform for commerce advertising, has released its biannual 2025 commerce advertising report, revealing that despite a turbulent first half of 2025 marked by declining consumer confidence, economic uncertainty, and the impact of Google updates, the commerce advertising industry continues to remain optimistic for the second half of the year. According…
USA wins three Grands Prix, France two. Denmark and the UK are awarded one each
19 June 2025 – On day four of the 72nd Cannes Lions International Festival of Creativity, the winners are announced for the following Lions: Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Innovation, Creative Commerce.
Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing Lions awarded
Grands Prix awarded across a breadth of countries, including to the Czech Republic which wins its first Grand Prix
PHD UK, Mindshare and McDonald’s were among the big winners at the Festival of Media Global Awards 2025 last night, as the revered awards programme recognised the best work of the past year in media.
Sascha Ploebst, VP of Sales at Storyblok, shares insights on composable content, sales strategies, and the future of CMS in this AdTechEdge interview.
StackAdapt, a leading technology company in advertising and marketing, is proud to announce its recognition as one of the 2025 Best Workplaces for Mental Wellness. This accolade was awarded by Great Place to Work® after a thorough and independent analysis of employee feedback.
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A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
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