Simon has launched “It’s a Simon Thing,” a national brand campaign that combines television, cinema, digital and social advertising with the company’s expanding retail media infrastructure. The campaign also represents one of the first major activations of the recently launched Simon Media Network, connecting brand marketing with first-party consumer data and media inventory across Simon’s…
Wildfire Systems says its Wildfire Commerce Network (WCN), a distributed commerce media network spanning rewards, cashback and shopping platforms, has tripled its quarterly advertising booking volume since the third quarter of 2025. The network connects advertisers with shopping audiences across Wildfire’s client ecosystem, including KashKick, Shop Your Way and Travel Arrow. Wildfire said 235 advertisers…
NIQ has expanded its purchase-informed audience offering into digital-first advertising categories with the launch of Digital Purchase GeoAudiences across France, Germany, Italy, Spain and the United Kingdom. The solution extends NIQ’s existing GeoPurchase framework, which provides syndicated audiences across 13 international markets. The new offering is designed to give advertisers geographic signals based on digital…
Impressions.fm is expanding its podcast advertising inventory with the addition of Fun For All Ages and the full archive of Gilbert Gottfried’s Amazing Colossal Podcast (GGACP), bringing both current and evergreen programming into its broader digital media network. The move gives advertisers access to a larger library of personality-driven audio content while extending the network’s…
Brkthru is preparing its sixth annual One Day Sale for September 24, giving agencies and brands an opportunity to finalize Q4 and 2027 digital media commitments ahead of the next planning cycle. The initiative is structured around advance media planning rather than a conventional short-term promotional sale, with buyers developing budgets, campaign strategies and tactics…
anela Media has promoted Andrés Rincón to executive vice president of revenue, expanding his remit across sales, go-to-market strategy, agency relationships and commercialization as the Hispanic-focused media company seeks to build on recent marketplace growth. Rincón has spent six years at Canela and will now oversee the company’s broader revenue organization. The promotion comes after…
InMobi Advertising has launched a conversational AI agent within its Buyer Hub platform, giving media buyers a natural-language interface for discovering advertising inventory, building deals and optimizing campaigns across InMobi’s supply. The new capability is powered by InMobi’s unified intelligence layer and is designed to bring agentic AI into the day-to-day workflow of agency traders…
Gramercy Music Academy has opened its first location in Houston, marking the launch of a new youth music education brand created by the leadership team behind Kidcreate Studio. The academy aims to combine structured music instruction, live performance opportunities, and community-based learning, reflecting a growing trend toward in-person enrichment experiences as families seek alternatives to…
ANTA has concluded the global launch campaign for its ANTA FOLD footwear platform with an event in Singapore, marking the product’s official introduction to the Asia-Pacific market. The launch combined community engagement, experiential retail, and localized brand marketing, highlighting how sportswear companies are increasingly using immersive consumer experiences to support regional expansion and strengthen direct…
PropellerAds has rolled out a new product called Paid Social Traffic, a standalone ad format that lets marketers purchase social‑media inventory—Facebook, Instagram, X and other feeds—directly from the PropellerAds platform. The launch, announced from Limassol, Cyprus, promises to collapse the traditional silos between programmatic DSPs and native social‑media ad accounts, giving agencies and brands a…
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