Liberty Media plans to offer $600 million of convertible senior notes in a private transaction, with proceeds expected to support capped call transactions tied to its 2027 convertible debt, repay portions of that debt and fund broader corporate needs. The financing could give the media and entertainment company additional flexibility as it manages capital across…
The American Advertising Federation (AAF) has unveiled the 2026 class of its Advertising Hall of Achievement (AHOA), honoring eight executives whose work reflects the evolving priorities of the advertising and marketing industry. Established to recognize professionals under the age of 40, the Hall of Achievement celebrates leadership across advertising, media, marketing, technology, and brand strategy….
The migration of television audiences from broadcast and cable to streaming services has fundamentally changed how advertisers reach local consumers. While connected TV has become an increasingly important advertising channel, local media buying remains fragmented across dozens of streaming platforms, creating operational complexity for businesses seeking efficient regional campaigns. FreeCast’s latest announcement targets that challenge…
FuboTV has expanded its partnership with The Athletic by launching The Athletic Video Hub, marking the sports publisher’s first dedicated Connected TV (CTV) video destination. The new hub brings The Athletic’s premium sports programming directly to Fubo’s streaming platform while introducing new advertising and sponsorship opportunities across Connected TV, FAST channels, and branded content. The…
Jamloop has expanded its CTV advertising measurement platform with new incrementality testing capabilities and a partnership with Recast to help advertisers determine whether streaming TV campaigns are generating real business outcomes. The technology combines household-level holdout testing and geographic lift measurement to move CTV advertising beyond impressions and attribution toward experiment-based performance measurement. Connected TV…
Marketing Architects has expanded the capabilities of Annika, its proprietary demand-side platform (DSP), with new features aimed at improving Connected TV (CTV) and Over-the-Top (OTT) advertising performance. The updates focus on reducing frequency waste, improving inventory diversification, supporting international and geo-targeted campaigns, and accelerating bid response times. The announcement reflects growing demand for performance-focused CTV…
India’s broadband and digital entertainment markets continue to evolve as consumers demand faster connectivity, digital-first services, and integrated entertainment experiences. GTPL Hathway’s latest financial results reflect this shift, with the company reporting improved quarterly performance supported by broadband expansion, subscriber stability, and investments in next-generation distribution infrastructure. GTPL Hathway announced that its consolidated revenue reached…
The AI communications firm 5W released its inaugural Beauty AI Visibility Index for 2026 on July 2, detailing how U.S. beauty brands fare in the artificial‑intelligence engines that now dominate consumer research. By measuring the proportion of AI‑generated answers that name each brand across five major large‑language‑model platforms—ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews—the index…
CANNES, France — On June 25, 2026, Omnicom Media announced a partnership with NBCUniversal to roll out a new advertising platform that merges artificial‑intelligence‑generated creative optimization with granular contextual data from streaming content. Dubbed Dynamic Contextual Content (DCC), the service promises to align video ads with the specific episodes, scenes, and viewer moments that best match a brand’s target audience. The…
Gracenote‑PubMatic Launch Real‑Time CTV Advertising Integration Powered by Content Intelligence – Nielsen’s Gracenote and AI‑driven ad‑tech platform PubMatic announced a joint solution that injects episode‑level metadata and live‑sports schedules directly into programmatic auctions, giving marketers the ability to buy connected TV (CTV) inventory with the same precision that linear TV has enjoyed for decades. What…
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