Category: Connected TV (CTV)

CANNES, France — On June 25, 2026, Omnicom Media announced a partnership with NBCUniversal to roll out a new advertising platform that merges artificial‑intelligence‑generated creative optimization with granular contextual data from streaming content. Dubbed Dynamic Contextual Content (DCC), the service promises to align video ads with the specific episodes, scenes, and viewer moments that best match a brand’s target audience. The…

Scripps Removes 54 Local Stations from DIRECTV Over Retransmission Fees, Shaking AdTech Supply Chains. The media conglomerate announced Sunday that it has pulled 54 of its local broadcast outlets—covering 36 Nielsen markets—from DIRECTV’s satellite, cable, and U‑verse line‑up after negotiations for what Scripps called “record‑high” retransmission‑consent rates fell apart. What Happened Scripps, one of the…

StreamTV Show 2026 Unveils New AdTech Strategies for Kids, Family and Sports Streaming. Questex’s annual StreamTV Show is set to convene the who’s‑who of programmatic advertising, CTV, OTT and data‑driven media buying on June 16‑19 in Denver, spotlighting the technology that’s reshaping kids‑and‑family entertainment and live‑sports monetization. The four‑day conference arrives at a moment when advertisers are scrambling to…