Supply-Side Platform Launches with Experienced CTV Leadership, Premium Publisher Relationships, and Advanced Technology Built to Address Fragmentation, Transparency, and Audience Intelligence NEW YORK, Sept. 29, 2026 — Starling today announced its launch as a new supply-side platform built from the ground up for connected television with an ambitious mission: to build the advertising infrastructure for…
Viamedia.ai is expanding its role in addressable television by joining Go Addressable, an industry trade group focused on advancing targeted TV advertising and deterministic identity. The company said the move will support broader access to addressable technology for broadcasters and multichannel video programming distributors (MVPDs), particularly across inventory that has historically been difficult to target…
Benefit Media Group says it tripled projected impressions in a Connected TV campaign promoting Tel Aviv to U.S. audiences after using madSense’s AI technology to adapt a two-minute video into multiple advertising formats. The campaign illustrates a growing operational challenge in CTV: advertisers increasingly want the storytelling capabilities of television while also expecting the flexibility,…
Sports prediction and fantasy platform Underdog is launching a national brand campaign featuring actor Paul Walter Hauser as “The Dog,” expanding its media strategy across broadcast, streaming, CTV, programmatic, audio, social and out-of-home channels ahead of football season. The campaign represents Underdog’s first major creative initiative with independent agency Curiosity, which was appointed the company’s…
Creator-led programming is moving further into connected television as Sabio Holdings expands the distribution of its Creator TV FAST channel through VIZIO’s WatchFree+ service. The agreement adds Creator TV to VIZIO’s free, ad-supported streaming environment, giving viewers access to programming built around digital creators but packaged for the television screen. The channel joins six other…
Programmatic CTV buying is gaining audience scale, but advertisers still face a basic visibility problem: knowing exactly what programming surrounds an ad impression. Gracenote, Nielsen’s content intelligence business, is addressing that gap through its first integration with a demand-side platform, bringing show-level content signals and reporting into The Trade Desk. Announced August 27, the partnership…
FreeCast, Inc. (Nasdaq: CAST) plans to relaunch the Investor News Channel as a 24/7 global Free Ad-Supported Streaming Television (FAST) network, targeting November 2026. The company says the redesigned service will combine financial news, CEO interviews, business documentaries, investment commentary and entrepreneurship programming with an advertising-supported streaming model. The move gives FreeCast another opportunity to…
Liberty Media plans to offer $600 million of convertible senior notes in a private transaction, with proceeds expected to support capped call transactions tied to its 2027 convertible debt, repay portions of that debt and fund broader corporate needs. The financing could give the media and entertainment company additional flexibility as it manages capital across…
The American Advertising Federation (AAF) has unveiled the 2026 class of its Advertising Hall of Achievement (AHOA), honoring eight executives whose work reflects the evolving priorities of the advertising and marketing industry. Established to recognize professionals under the age of 40, the Hall of Achievement celebrates leadership across advertising, media, marketing, technology, and brand strategy….
The migration of television audiences from broadcast and cable to streaming services has fundamentally changed how advertisers reach local consumers. While connected TV has become an increasingly important advertising channel, local media buying remains fragmented across dozens of streaming platforms, creating operational complexity for businesses seeking efficient regional campaigns. FreeCast’s latest announcement targets that challenge…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
