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DOOH Store Locators Influence Consumer Intent

Research Finds Inclusion of Store Locators in DOOH Advertising Directly Impacts Visit and Purchase Intent

Sydney, Australia – 30 September 2026 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the…

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Hologram Media Network Expands DOOH Advertising

Hologram Media Network Names Jay Wolff Chief Growth Officer as Company Enters Next Phase of Expansion

Veteran digital media executive joins HMN to accelerate growth as video, experiential and digital out-of-home media converge, creating a new category of holographic media NEW YORK — Hologram Media Network (HMN), the only national spatial advertising network bringing interactive 3D and immersive video experiences into real-world environments, today announced the appointment of Jay Wolff as…

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OAAA Research Shows OOH Drives Consumer Action

New OAAA Research: OOH Turns Attention Into Action Across the Consumer Retail Journey

WASHINGTON, (GLOBE NEWSWIRE) –– New research from the Out of Home Advertising Association of America (OAAA), conducted in partnership with The Harris Poll, shows how engaging consumers in the real world can influence behavior from initial brand discovery through purchase. Nearly three-quarters (73%) of adults ages 18-64 say they prefer products or retailers that engage…

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Kexian Expands Custom Advertising Light Boxes

Kexian Expands Custom Light Boxes for OOH Advertising Displays

Kexian is expanding its customized advertising-display offering around illuminated light boxes and related signage, targeting businesses that need physical brand identification across retail, hospitality, commercial and public environments. The China-based signage manufacturer says its portfolio includes LED backlit letters, facelit and sidelit letters, metal and acrylic signs, LED neon displays, marquee and giant letters, door…

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Quad Expands In-Store Retail Media Network

Quad Expands In-Store Retail Media Across 25 Smart & Final Stores

Quad is expanding its In-Store Connect retail media network through a partnership with Chedraui USA that will place digital screens across 25 Smart & Final stores in California this fall. The deployment extends retail media beyond retailer websites and apps into physical shopping environments, giving consumer packaged goods (CPG) brands another advertising channel closer to…

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Clear Channel Wins Pensacola Airport Ad Deal

Clear Channel Outdoor Wins Pensacola Airport Advertising Contract

Clear Channel Outdoor has been selected to manage the advertising concession at Pensacola International Airport (PNS), bringing a new digital out-of-home media program to an airport undergoing a broader expansion of its passenger infrastructure. The agreement shifts the airport’s advertising operation from an in-house model to an external media concessionaire and introduces new digital and…

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Vistar Media Expands DOOH Operations in Japan

Vistar Media Expands Programmatic OOH Operations in Japan

Vistar Media is expanding its operations in Japan with a dedicated local team and a broader deployment of its out-of-home advertising technology, targeting a market where transit media, digital inventory and technology-driven advertising are already well established. The company, part of T-Mobile Advertising Solutions, said the expansion will make its broader technology stack available to…

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AdTechEdge: Onescreen Names Adam Skinner CEO

Onescreen Names Commerce Media Heavyweight Adam Skinner as CEO to Scale Modern OOH

BOSTON, MA  – Onescreen, the modern partner for out-of-home (OOH) advertising, today named Adam Skinner as Chief Executive Officer. Skinner joins from Epsilon, where he was Managing Director, Retail Media, and previously served as Chief Technology Officer and then Chief Operating Officer of CitrusAd, the retail media platform Publicis Groupe’s Epsilon acquired in 2021. He succeeds…

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Onescreen Names Adam Skinner as CEO

Onescreen Names Adam Skinner CEO to Scale Modern OOH

Onescreen has appointed Adam Skinner as Chief Executive Officer, bringing a retail media technology executive into the top role as the out-of-home advertising company seeks to expand its technology infrastructure and strengthen OOH’s position within performance-oriented media budgets. Skinner joins Onescreen from Epsilon, where he served as Managing Director of Retail Media. He previously held…

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Demand The Limits Disrupts Legal Advertising

Demand The Limits Uses Bus Media to Disrupt Legal Advertising

Florida personal injury firm Demand The Limits is taking a deliberately unconventional approach to legal advertising, using branded inter-city buses across Palm Beach County and a supporting social campaign to challenge the repetitive creative conventions that have long defined the category. The campaign centers on newly wrapped PalmTran buses carrying the message “DTL is DTF,”…

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