Pinterest is expanding its performance advertising business into visual search, introducing Visual Search Ads that put paid placements inside Search Results and Pin closeups. The format is designed to connect advertisers with users who are evaluating visual ideas, products and styles rather than relying solely on conventional keyword-based queries. Announced at Pinterest Presents on September…
Zuru Edge Limited has discontinued a consumer-review program and changed how it handles incentivized reviews following a challenge from The Procter & Gamble Company (P&G) before the BBB National Programs’ National Advertising Division (NAD). The dispute centers on the disclosure of incentives in consumer reviews, an issue that sits at the intersection of influencer marketing,…
A new national poll from the MedShadow Foundation and Siena Research Institute suggests that Americans remain divided over prescription drug advertising, while showing broad support for tighter controls on how and where pharmaceutical companies promote medicines. Half of respondents said they support banning prescription drug advertisements, with the figure rising to 60% among adults aged…
The U.S. Department of Veterans Affairs is warning veterans and service members about misleading mortgage advertising that can make private lenders or loan offers appear to have official government backing. The warning, published September 8, comes as the VA says some advertisements targeting veterans misuse the department’s name, seal or official logos, while also obscuring…
Position² has introduced Arena, a proprietary technology platform designed to connect marketing intelligence, human expertise and AI agents across enterprise growth and advertising workflows. The system brings performance analytics, campaign execution, project management and client delivery into a shared environment, targeting organizations that manage paid media and broader marketing programs across multiple channels. Arena is…
MediaGo has received the Excellence Award in the AdTech category at the 2026 Global Tech Awards, marking the third consecutive year the advertising technology company has received recognition from the program. The more significant development for the market, however, is the technology behind the submission: a deep-learning-based product suite designed to improve campaign bidding, learning…
Expedia Group is expanding the commercial and operational toolkit available to vacation-rental partners, introducing 12 products and features across Vrbo and its property-management software platform, Escapia. The rollout includes a notable advertising component: Vrbo Sponsored Listings, a pay-per-booked-night product that gives participating properties premium placement in relevant Vrbo search results. The product is now available…
BrandStar Entertainment is preparing the 25th anniversary season of The Balancing Act, with Mario and Courtney Lopez joining the Lifetime lifestyle program as co-hosts and executive producers. The move also puts a long-running branded entertainment model back in focus as advertisers look for alternatives to conventional commercial placements. The new season is scheduled to premiere…
Musclebeat Publishing Group, an independent music publisher based in Fort Lauderdale, Florida, has hired TransMedia Group to expand awareness of its catalog of more than 10,000 original music tracks among brands, advertisers, agencies and creative professionals. Founded in 2005 by brothers Rone George and Calvin Eugene, Musclebeat specializes in songwriting, composition, engineering and mixing. The…
MapQuest is seeing an unusual resurgence in mobile usage, with the mapping service reaching the No. 1 position among navigation apps in the U.S. Apple App Store and No. 8 among all free apps, according to figures provided by the company. As of 7 p.m. PDT on August 30, MapQuest also ranked No. 2 among…
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