Adtech Measurement Archives

Claritas and Comcast Advertising Bring Audience Intelligence and Measurement Together to Boost Campaign Performance

June 19, 2026

AdTech EdgeJune 19, 202608 mins

CINCINNATI, June 17, 2026 /PRNewswire-PRWeb/ — Claritas, a leader in marketing optimization and advanced analytics, today announced a strategic partnership with Comcast Advertising, the advertising division of Comcast, to bring its highly curated audience segments and measurement capabilities into the AI-powered audience discovery engine behind Comcast Advertising’s Outcomes+ solution. Through the integration, marketers can use highly curated segments to build,…

Everything Branding acquisition of Darlington Marketing Co

Everything Branding Acquires Darlington Marketing Co., Bolstering Full‑Funnel AdTech Capabilities

June 8, 2026

PR NewswireJune 8, 202609 mins

Everything Branding’s acquisition of Darlington Marketing Co. (DMC) was announced on June 5, 2026, marking a decisive step toward a unified, AI‑enabled creative full‑funnel advertising platform. The deal merges Everything Branding’s earned‑media and performance‑marketing expertise with DMC’s deep regional foothold in grocery, restaurant and CPG sectors, creating a single‑source agency that can serve brands from local storefronts…

Second Wind Media Launches Full‑Service AdTech Platform for Fashion, Entertainment & Retail Brands

June 5, 2026

PR NewswireJune 5, 2026010 mins

Second Wind Media Launches Full‑Service AdTech Platform for Fashion, Entertainment & Retail Brands, positioning the new agency as a 360‑degree solution that fuses programmatic buying, data‑driven audience targeting, and creative optimization under one roof. What the Announcement Means New‑York‑based Second Wind Media (SWM) entered the ad‑tech arena on June 3, 2026 with a press release that reads more like a…

In-Game Audio Ads: Odeeo & Claritas Redefine AdTech Measurement

August 27, 2025

AdTech EdgeAugust 27, 202507 mins

1. How has advertiser adoption evolved since the format’s introduction, and which verticals are seeing the strongest performance? Since launching in 2021, we’ve seen adoption accelerate across both global brands and performance marketers. Verticals like entertainment, retail, QSR, and consumer tech have embraced in-game audio because it reaches audiences that are highly engaged but often hard…

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