DoubleVerify is adding a conversational AI interface to its media measurement platform, giving advertisers and agencies a natural-language way to interrogate campaign data and move from performance signals to recommended actions. The company announced Ask Neura on September 17, describing it as a new experience built into DV Pinnacle. Rather than requiring users to work…
FouAnalytics is expanding availability of FouAnalytics UNLIMITED, a flat-fee measurement service priced at $2 million annually and designed to measure advertising impressions across display, connected TV, online video, audio and native inventory without quantity limits. The offering also includes ClickTrackers and landing-page measurement, according to the company. The proposition addresses a persistent issue in digital…
X is partnering with media intelligence company Samba to give entertainment advertisers third-party measurement of whether campaigns on the social platform translate into measurable actions across streaming, linear television and theatrical releases. The partnership introduces Samba Entertainment Outcomes for X campaigns, allowing advertisers to connect campaign exposure with outcomes such as new viewers for streaming…
Drako is removing a common cost from location-based advertising measurement, offering Foot Traffic Attribution (FTA) at no additional charge for campaigns that use its custom or syndicated audiences across participating demand-side platforms (DSPs). The programmatic outcomes company said agencies and advertisers can access in-flight visit signals when activating Drako audiences, while campaigns managed through Drako’s…
Upwave is moving a new approach to brand-lift measurement into closed beta, introducing Predictive Brand Lift, a surveyless methodology that uses Bayesian modeling and AI to estimate advertising impact. The measurement company said the product has been developed and tested for more than a year with selected customers. The closed beta will expand testing across…
PulsePoint is extending its healthcare advertising platform to YouTube, adding verified National Provider Identifier (NPI)-level audience activation and measurement to the video platform. The expansion gives healthcare marketers a way to carry prescriber-level audience targeting into YouTube alongside other channels managed through PulsePoint’s Audience Manager. The development is focused on a persistent challenge in healthcare…
LoopMe has launched an integration with The Trade Desk’s Measurement Marketplace that brings its Brand Lift measurement solution directly into The Trade Desk’s campaign workflow. The integration is designed to give advertisers a more standardized way to evaluate brand impact across markets without moving between separate measurement platforms. The announcement addresses a persistent challenge in…
Ace Hardware is expanding its retail media operation with new measurement, audience, social and commerce-media capabilities as RedVest Media moves deeper into full-funnel advertising. At its inaugural 2027 Upfront, RedVest Media announced incrementality measurement for offsite campaigns, new-to-brand reporting, an expanded audience library, social amplification, influencer marketing and a new advertising relationship with DoorDash. The…
Retail media is entering a measurement phase where proving incremental business value is becoming as important as expanding media budgets. Advisar, a Bentonville, Arkansas-based startup focused on retail suppliers, has raised $750,000 in pre-seed funding to develop an independent decisioning and analytics layer for retail media investment. The round was led by Austin-based Clutch VC,…
NETSCOUT has expanded its Adaptive DDoS Protection (ADP) solution to help internet service providers automatically detect and mitigate malicious outbound DDoS traffic originating from compromised broadband routers, cameras and other IoT devices. The move shifts part of DDoS protection from defending the attack target to suppressing malicious traffic closer to its source. The expansion comes…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
