I Squared Capital has agreed to acquire Australian and New Zealand out-of-home media company oOh!media for approximately A$898 million, targeting a large physical advertising network as digital out-of-home (DOOH), programmatic buying and audience measurement reshape the OOH market. Under the proposed scheme of arrangement, oOh!media shareholders will receive A$1.70 per share in cash, valuing the…
As digital advertising becomes more automated and artificial intelligence lowers the barriers to content creation, marketers are once again investing in physical brand experiences that stand out beyond crowded online environments. That was a central theme emerging from Adgile Media Group’s recent industry panel, where executives from leading consumer brands argued that real-world visibility is…
EDO, a TV outcomes measurement company, has released its FIFA World Cup 2026 advertising performance rankings, analyzing more than 1,200 brand ads across 22 categories to identify which campaigns generated the strongest consumer engagement. The ranking highlights Kalshi, Oura Ring, AT&T, Adidas, and other brands that achieved the highest immediate mid-funnel outcomes based on EDO’s…
fullthrottle.ai teams with TuneIn to bring programmatic audio to omnichannel campaigns, a partnership that lets marketers activate premium, always‑on audio alongside display, CTV, and direct‑mail in a single workflow. The integration, announced on May 12, 2026, embeds TuneIn’s live‑stream and on‑demand inventory inside fullthrottle.ai’s AI‑driven platform, promising measurable outcomes for enterprise advertisers. What the integration actually does…
FullThrottle Technologies, the Philadelphia‑based AdTech firm behind the fullthrottle.ai® self‑service platform, announced a major upgrade to its SmartMail product on March 11, 2026. The enhancement embeds identity‑based direct‑mail capabilities directly into the company’s demand‑side platform (DSP), allowing advertisers to trigger physical mail pieces in tandem with display, audio, and connected‑TV (CTV) ads—all from a unified workflow. A…
FullThrottle Technologies, LLC announced a strategic integration with Experian Automotive that embeds the latter’s in‑market automotive audience segments directly into FullThrottle’s fullthrottle.ai® self‑service demand‑side platform (DSP). The move promises to streamline audience targeting, attribution, and campaign optimization for automotive dealers and marketers by bridging the gap between first‑party data ownership and third‑party audience intelligence. A…
The Indian advertising technology (AdTech) sector is undergoing a profound transformation, reshaping how brands communicate with consumers in one of the world’s fastest-growing digital markets. Once seen as a fragmented ecosystem driven by basic media buying and volume-based reach, India’s AdTech landscape has matured into a sophisticated arena defined by data-driven strategies, AI-powered personalization, and…
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