Over-the-Top (OTT) Advertising Archives

fullthrottle.ai‑TuneIn audio integration news

fullthrottle.ai teams with TuneIn to bring programmatic audio to omnichannel campaigns

May 13, 2026

PR NewswireMay 13, 202608 mins

fullthrottle.ai teams with TuneIn to bring programmatic audio to omnichannel campaigns, a partnership that lets marketers activate premium, always‑on audio alongside display, CTV, and direct‑mail in a single workflow. The integration, announced on May 12, 2026, embeds TuneIn’s live‑stream and on‑demand inventory inside fullthrottle.ai’s AI‑driven platform, promising measurable outcomes for enterprise advertisers. What the integration actually does…

FullThrottle adds direct‑mail to its DSP platform

FullThrottle Technologies Unveils Integrated Direct‑Mail DSP Feature, Merging Physical and Digital Campaigns in Real Time

March 18, 2026

PR NewswireMarch 18, 2026011 mins

FullThrottle Technologies, the Philadelphia‑based AdTech firm behind the fullthrottle.ai® self‑service platform, announced a major upgrade to its SmartMail product on March 11, 2026. The enhancement embeds identity‑based direct‑mail capabilities directly into the company’s demand‑side platform (DSP), allowing advertisers to trigger physical mail pieces in tandem with display, audio, and connected‑TV (CTV) ads—all from a unified workflow. A…

FullThrottle‑Experian partnership unifies first‑party data

FullThrottle Teams Up with Experian Automotive to Fuse First‑Party Data and Curated Audiences in One DSP

March 9, 2026

GlobeNews WireMarch 9, 2026011 mins

FullThrottle Technologies, LLC announced a strategic integration with Experian Automotive that embeds the latter’s in‑market automotive audience segments directly into FullThrottle’s fullthrottle.ai® self‑service demand‑side platform (DSP). The move promises to streamline audience targeting, attribution, and campaign optimization for automotive dealers and marketers by bridging the gap between first‑party data ownership and third‑party audience intelligence. A…

AdTech in India: Growth Trajectories and Global Relevance

September 17, 2025

AdTech EdgeSeptember 17, 2025014 mins

The Indian advertising technology (AdTech) sector is undergoing a profound transformation, reshaping how brands communicate with consumers in one of the world’s fastest-growing digital markets. Once seen as a fragmented ecosystem driven by basic media buying and volume-based reach, India’s AdTech landscape has matured into a sophisticated arena defined by data-driven strategies, AI-powered personalization, and…

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