AI in Advertising Archives

Beauty AI Visibility Index 2026: Brands Ranked by AI Citation Share

Beauty Brands Lose Ground in AI‑Driven Search: 2026 Visibility Index Shows The Ordinary Tops, Legacy Names Slip

July 6, 2026

PR NewswireJuly 6, 2026010 mins

The AI communications firm 5W released its inaugural Beauty AI Visibility Index for 2026 on July 2, detailing how U.S. beauty brands fare in the artificial‑intelligence engines that now dominate consumer research. By measuring the proportion of AI‑generated answers that name each brand across five major large‑language‑model platforms—ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews—the index…

AI‑Powered Question‑Based Advertising Gains Traction as Publishers Join Gist Coalition

June 23, 2026

PR NewswireJune 23, 202609 mins

Los Angeles, June 22 2026 – Five heavyweight publishers—The Arena Group, BuzzFeed, DMGT, Frommer’s, and Sports Illustrated—have teamed up with Gist, the AI visibility platform from ProRata, to roll out “Gist Answers” and a new “Question Bar” ad format that places brands directly within AI‑generated answers to consumer queries. From Keywords to Questions For more than two decades, digital advertising has been built on keyword‑driven search…

Samba Acquires Bestever AI to Power Agentic Advertising Platform

June 22, 2026

GlobeNews WireJune 22, 202609 mins

Samba Acquires Bestever AI to Power Agentic Advertising Platform – In a move that could reshape autonomous media buying, Samba, the San Francisco‑based media intelligence firm, announced the purchase of Bestever AI, the GenAI engine built for advertisers and marketers. The deal brings Bestever’s founder Apoorva Govind on board as Samba’s Director of Product, tasked with…

AI‑Powered Video Curation Platform Launches

Chalice AI and OpenX Unveil AI‑Powered Video Curation Platform for Programmatic Advertising

June 17, 2026

BusinessWireJune 17, 202609 mins

Chalice AI and OpenX Launch AI‑Powered Video Curation Platform for Programmatic Video – The two firms announced a joint solution that embeds custom artificial‑intelligence models directly into OpenX’s supply‑side infrastructure, allowing advertisers to evaluate and bid on high‑quality video inventory in real time. What the partnership delivers Chalice AI, a platform‑agnostic AI media‑decisioning company, has…

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