DeepIntent is expanding beyond its healthcare-focused demand-side platform with the launch of Cora, an agentic AI platform designed to bring market intelligence, audience planning and omnichannel advertising activation into a single workflow for pharmaceutical marketers. The company says Cora allows marketers to interact with purpose-built AI agents using natural language rather than moving between multiple…
Adform has been selected as a technology platform partner for the European rollout of ChatGPT Ads, giving its advertisers and agencies a route to activate campaigns in OpenAI’s conversational advertising environment while connecting that activity with broader media campaigns. OpenAI began expanding ChatGPT Ads into 31 European markets in August, initially making the offering available…
NFL advertising delivered substantially stronger consumer engagement than average primetime television during the 2025–26 season, according to EDO’s fourth annual NFL TV Outcomes Report. The study analyzed national television advertising across the season, measuring consumer actions such as branded searches and website visits to evaluate advertising impact. EDO reports that the average regular-season NFL advertisement…
Mediaite has selected MGID to support its digital monetization strategy through AI-powered native advertising and content recommendation technology, expanding the role of automated ad relevance and content discovery across the publisher’s digital ecosystem. The agreement gives Mediaite access to MGID’s native advertising capabilities and advertiser demand, with the companies positioning the partnership around monetizing Mediaite’s…
Locala has launched Adaptive Advertising, a framework designed to connect market intelligence with media planning, activation and measurement as advertisers face increasingly fragmented consumer behavior and local market conditions. The global launch positions the company’s next phase around a shift from automating individual advertising tasks toward using AI to influence broader media strategy. Locala argues…
KNOREX is adding conversational AI and Model Context Protocol (MCP) connectivity to its advertising management platform, aiming to let marketers move from dashboard-driven campaign operations toward natural-language control of cross-channel programmatic buying. The company said KAI Assist will roll out within KNOREX XPO by the end of September 2026. A separate KNOREX XPO MCP Server…
Change Agents Corporation has completed the second development phase of Catch-Up, an agentic AI video studio aimed at automating the creation and distribution of short-form content for podcasters, social media influencers and other digital creators. The Nasdaq-listed company said the Phase 2 development was carried out with Caylent, an Amazon Web Services Premier Tier Services…
Reevemark has introduced Sentinel, an agentic AI simulation designed to help companies model stakeholder reactions before high-stakes communications become public. The capability is aimed at situations such as shareholder activism, proxy contests, M&A transactions, litigation, regulatory matters, leadership changes and corporate crises—scenarios in which communications teams must anticipate reactions from investors, regulators, journalists, counterparties and…
Florida-based gocta.ai is taking aim at a familiar problem in performance marketing: advertising platforms can optimize efficiently for form submissions without knowing whether those submissions become paying customers. The company has launched an AI-powered lead-intake system designed to replace conventional website contact forms with an interactive qualification layer. The system filters suspected spam and bot…
LG CNS is expanding its push into the U.S. commerce advertising market with LG Optapex, an Amazon-focused ad optimization platform that combines agentic AI with mathematical optimization to automate campaign decisions. The Korean technology company showcased the solution at ASD Market Week in Las Vegas from August 25–27, positioning Amazon sellers as a key growth…
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