Category: AI in Advertising

Los Angeles, June 22 2026 – Five heavyweight publishers—The Arena Group, BuzzFeed, DMGT, Frommer’s, and Sports Illustrated—have teamed up with Gist, the AI visibility platform from ProRata, to roll out “Gist Answers” and a new “Question Bar” ad format that places brands directly within AI‑generated answers to consumer queries. From Keywords to Questions For more than two decades, digital advertising has been built on keyword‑driven search…

Samba Acquires Bestever AI to Power Agentic Advertising Platform – In a move that could reshape autonomous media buying, Samba, the San Francisco‑based media intelligence firm, announced the purchase of Bestever AI, the GenAI engine built for advertisers and marketers. The deal brings Bestever’s founder Apoorva Govind on board as Samba’s Director of Product, tasked with…

Chalice AI and OpenX Launch AI‑Powered Video Curation Platform for Programmatic Video – The two firms announced a joint solution that embeds custom artificial‑intelligence models directly into OpenX’s supply‑side infrastructure, allowing advertisers to evaluate and bid on high‑quality video inventory in real time. What the partnership delivers Chalice AI, a platform‑agnostic AI media‑decisioning company, has…