Omneky is bringing its AI Growth Agent into Slack, giving marketing teams a way to brief, review, approve and manage advertising workflows from the collaboration environment where campaign decisions are already discussed. The Slack integration, announced September 17, connects Omneky’s agent to marketing channels and threads. According to the company, a marketer can provide a…
Magnite is expanding its agentic advertising infrastructure beyond digital and streaming inventory, adding support for linear and addressable television, digital audio, high-impact display and online video. The move positions Magnite Orchestration as a coordination layer intended to let buyer and seller AI agents discover, evaluate, activate and optimize media through a shared environment. The announcement,…
Jinxin Technology Holding Company is expanding its AI-generated content strategy through an economic interest agreement tied to Yuanwei Network Technology (Shanghai), giving the Nasdaq-listed company exposure to a business focused on AI-generated video, short-form narrative content and multi-channel distribution. Under the September 15 agreement, Jinxin will acquire economic interests corresponding to 40% of the target…
OpenClips is introducing an AI advertising workflow designed to reduce the amount of creative planning required to turn an ecommerce product page into a video advertisement. The platform takes a single product URL and uses information from the page to generate a script, storyboard and finished video ad. The announcement addresses a familiar bottleneck in…
DanAds and Nodals AI are partnering to help publishers offer performance-based advertising campaigns while using AI to forecast campaign outcomes and protect publisher-defined pricing floors. The collaboration combines DanAds’ self-service advertising technology with Nodals AI’s predictive modeling platform. The companies say the integration is designed to allow publishers to sell outcome-based campaigns, including cost-per-click (CPC)…
DeepIntent is expanding beyond its healthcare-focused demand-side platform with the launch of Cora, an agentic AI platform designed to bring market intelligence, audience planning and omnichannel advertising activation into a single workflow for pharmaceutical marketers. The company says Cora allows marketers to interact with purpose-built AI agents using natural language rather than moving between multiple…
Adform has been selected as a technology platform partner for the European rollout of ChatGPT Ads, giving its advertisers and agencies a route to activate campaigns in OpenAI’s conversational advertising environment while connecting that activity with broader media campaigns. OpenAI began expanding ChatGPT Ads into 31 European markets in August, initially making the offering available…
NFL advertising delivered substantially stronger consumer engagement than average primetime television during the 2025–26 season, according to EDO’s fourth annual NFL TV Outcomes Report. The study analyzed national television advertising across the season, measuring consumer actions such as branded searches and website visits to evaluate advertising impact. EDO reports that the average regular-season NFL advertisement…
Mediaite has selected MGID to support its digital monetization strategy through AI-powered native advertising and content recommendation technology, expanding the role of automated ad relevance and content discovery across the publisher’s digital ecosystem. The agreement gives Mediaite access to MGID’s native advertising capabilities and advertiser demand, with the companies positioning the partnership around monetizing Mediaite’s…
Locala has launched Adaptive Advertising, a framework designed to connect market intelligence with media planning, activation and measurement as advertisers face increasingly fragmented consumer behavior and local market conditions. The global launch positions the company’s next phase around a shift from automating individual advertising tasks toward using AI to influence broader media strategy. Locala argues…
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