Topsort, CDON Expand Marketplace-Native Retail Media
CDON Group has partnered with Topsort to deploy marketplace-native retail media infrastructure, bringing sponsored product advertising into the Nordic ecommerce operator’s marketplace ecosystem. The agreement reflects a broader effort among commerce platforms to connect advertising more closely with product discovery, seller activity and transaction environments. CDON Group operates the CDON and Fyndiq marketplaces across the…
