Advertising Technologies Archives

PATTISON Expands DOOH Network in New Brunswick

PATTISON Outdoor Expands Digital Billboard Network in New Brunswick

July 16, 2026

GlobeNews WireJuly 16, 202609 mins

PATTISON Outdoor Advertising has expanded its out-of-home (OOH) advertising footprint in Atlantic Canada through the acquisition of Mark’s Media Group, adding new digital and static billboard inventory across Greater Moncton, New Brunswick. The deal strengthens the company’s digital out-of-home (DOOH) network and provides advertisers with broader access to high-traffic urban locations, supporting growing demand for…

Vivideo.ai Expands AI Video Platform With Unified Creation Workflow

July 15, 2026

GlobeNews WireJuly 15, 2026010 mins

Vivideo.ai has expanded its AI video platform with a unified production workflow that combines text-to-video, image-to-video, AI avatars, voice generation, editing, and long-form content creation within a single environment. The update aims to simplify video production for creators, marketers, educators, and small businesses by reducing the need to switch between multiple applications, reflecting the growing…

Nexxen Report Reveals News-Avoiding Voters Reshaping Political Advertising

July 15, 2026

GlobeNews WireJuly 15, 2026010 mins

Nexxen has released a new research report examining voter behavior ahead of the 2026 U.S. midterm elections, identifying “news-avoiding voters” as a significant audience for political advertisers. The report suggests that while many Americans actively avoid traditional news outlets, they continue to engage with political content through streaming platforms, social media, creator content, audio services,…

Meet The People Acquires The LOOMIS Agency, Advancing Its New Generation Agency Model

July 15, 2026

AdTech EdgeJuly 15, 202606 mins

NEW YORK– July 14, 2026 – Meet The People (MTP), the innovative advertising holding company for big and mid-sized clients, today announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand specialist, and its digital marketing arm, iluminere. The deal extends MTP’s platform into one of the…

Adwave Launches Wavemaker, a General-Purpose AI Video Generator Built on Its CTV Ad Technology

July 8, 2026

AdTech EdgeJuly 8, 202604 mins

FREDERICK, Md., July 7, 2026 – Adwave, the AI-powered platform that lets small businesses create and launch professional CTV commercials in minutes, today formally announced Wavemaker, a standalone AI video generation platform. Available now at wavemaker.io, Wavemaker turns any text prompt, URL, uploaded file, or topic into a scripted, voiced, and scored video in as little as two…

Spider Labs Warns of Fake Fifa World Cup Streaming Sites Fueling Ad Fraud

Spider Labs Issues Fraud Warning as Fake World Cup Streaming Sites Surge

June 26, 2026

AdTech EdgeJune 26, 202606 mins

Spider Labs, developer of Spider AF, Japan’s No. 1 ad fraud prevention platform by cumulative adoption, today issued a warning to consumers, advertisers, media companies, and agencies about a sharp rise in fake and illegal sports streaming sites exploiting the FIFA 2026 World Cup. BACKGROUND In June 2026, U.S. cybersecurity firm Malwarebytes identified more than…

Healthcare Programmatic Ads Get AI Boost

StackAdapt Teams Up with IQVIA Digital’s MediaOS to Power Healthcare Advertising

June 18, 2026

AdTech EdgeJune 18, 202606 mins

StackAdapt, the leading AI advertising and orchestration platform, today announced a collaboration with IQVIA Digital to advance more relevant and compliant engagement with healthcare audiences. IQVIA Digital’s integrated solutions enable marketers to quickly transform data-driven insights into meaningful, privacy-conscious activation across the healthcare ecosystem. Through this collaboration, StackAdapt’s programmatic advertising capabilities are now available within…

Experian Audiences Join Adobe Advertising DSP

Experian Audiences are now available in the Adobe Advertising DSP

June 5, 2026

AdTech EdgeJune 5, 2026010 mins

For marketers, the goal is simple: dependable data, connected tools, and a more direct path from audience strategy to measurable advertising outcomes. For many advertisers and agencies, audience strategies frequently stall between planning and activation. Teams may identify whom to reach, but require reliable data, scalable identities, and a direct path to media-buying platforms. Experian…

In‑Store Advertising Hits Record Receptivity – Grocery TV Study

In‑Store Advertising Hits Record Receptivity, New Grocery TV Study Finds

June 3, 2026

PR NewswireJune 3, 2026010 mins

Shopper Receptivity to In‑Store Advertising Hits an All‑Time High, per Grocery TV Research — a fresh survey of U.S. grocery shoppers shows that digital screens inside stores are finally breaking through the “banner blindness” barrier that has plagued out‑of‑home media for years. What the data reveal The Grocery TV 2026 In‑Store Shopper Perception Report surveyed more…

FreeCast launches multi‑city CTV & OOH advertising campaign

FreeCast Unveils Multi‑City Advertising Campaign Powered by New to the Street’s CTV & OOH Network

June 1, 2026

Prathamesh BaratheJune 1, 2026010 mins

FreeCast Launches Multi‑City Advertising Campaign Through Agreement with New to the Street, marking the streaming platform’s first large‑scale push into outdoor and connected‑TV media to broaden brand awareness and showcase its suite of streaming‑as‑a‑service tools. FreeCast’s new campaign goes beyond the screen The California‑based digital streaming company announced a coordinated rollout of video billboards, taxi‑top displays, and CTV…

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