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CDON Partners With Topsort on Retail Media

Topsort, CDON Expand Marketplace-Native Retail Media

CDON Group has partnered with Topsort to deploy marketplace-native retail media infrastructure, bringing sponsored product advertising into the Nordic ecommerce operator’s marketplace ecosystem. The agreement reflects a broader effort among commerce platforms to connect advertising more closely with product discovery, seller activity and transaction environments. CDON Group operates the CDON and Fyndiq marketplaces across the…

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FreeCast Targets Telecom Media Monetization

FreeCast Targets Media Monetization Above Global Connectivity

FreeCast is positioning its streaming Platform-as-a-Service (PaaS) as a monetization layer for telecom operators, broadband providers, satellite companies and other connectivity businesses, arguing that the next opportunity may lie in what customers do after they get online. The Nasdaq-listed company says its platform can let operators launch branded media services combining FAST channels, AVOD, premium…

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Helium 10 Launches Amazon AI Agent

Helium 10 Launches AI Agent to Automate Amazon Brand Decisions

Helium 10 has launched Helium, a conversational AI agent designed to help Amazon brands analyze performance, identify problems and prioritize actions without moving between multiple dashboards. The product extends Helium 10’s existing ecommerce intelligence platform, which covers areas including research, advertising, listings, profits and inventory. According to the company, Helium can reason across those data…

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Topsort and 1stDibs Expand Commerce Media

Topsort, 1stDibs Push Commerce Media Into Luxury Ecommerce

Topsort is partnering with 1stDibs to expand commerce media infrastructure into luxury ecommerce, targeting a category where advertising depends less on high-volume transactions and more on discovery, curation and high-intent browsing. The partnership will support 1stDibs’ sponsored listings program and provide a more flexible technology layer for monetizing its marketplace of vintage furniture, contemporary design,…

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Sobot Upgrades AI Agents for Customer Service

Sobot Upgrades AI Agents to Move Customer Service Beyond Answers

Sobot has upgraded its AI Agents to focus on completing customer service tasks rather than simply generating responses, introducing agentic reasoning, conversational configuration and natural-language performance analysis. The update changes how Sobot’s agents operate. Instead of relying primarily on predefined workflow triggers, the upgraded system uses a continuous reasoning, acting and observing loop known as…

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Meet The People Names Maria Moutsatsos General Counsel

Meet The People Names Former IPG Lawyer Maria Politis Moutsatsos as General Counsel

New York, August 11, 2026—Meet The People (MTP), one of North America’s leading independent advertising agency holding companies, today announced that Maria Politis Moutsatsos has joined the organization as General Counsel. Moutsatsos joins MTP from The Interpublic Group of Companies (IPG), one of the world’s largest agency holding companies, where she most recently served as General Counsel…

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Townsquare Expands Digital Advertising With Muirfield

Townsquare Expands Digital Advertising Reach Through Muirfield Partnership

The partnership illustrates how local media companies are increasingly using technology partnerships to extend beyond traditional advertising formats and compete for a larger share of digital marketing budgets. Muirfield Broadcasting operates STAR 102.5 FM and WIOZ 550 AM and has served businesses and audiences across North Carolina’s Sandhills and Moore County for more than five…

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Entravision Expands AI Radio Show

Entravision Expands AI Radio Show Across Fuego Network

Entravision is expanding its AI-powered Latino radio program, “GeeGee & Coyotec,” to five additional U.S. markets across its Fuego Network, marking a significant step in the evolution of AI-driven audio content and multilingual media. Featuring Geraldine “GeeGee” Guzman alongside Coyotec, described as the industry’s first Latino AI radio personality, the show combines human hosting with…

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FI Works CDP Powers FedChoice Data

FI Works CDP Gives FedChoice Real-Time Member Data Insights

FI Works has deployed its Customer Data Platform (CDP) at FedChoice Federal Credit Union, replacing the credit union’s legacy marketing customer information file (MCIF) with a unified, real-time member data platform. The implementation enables FedChoice to consolidate core banking and digital banking data into a continuously updated customer profile, allowing marketing teams to engage new…

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Hankook Expands EV Brand Campaign

Hankook Tire Uses Cinema Advertising to Strengthen EV Brand in Vietnam

Hankook Tire is expanding its consumer marketing efforts in Vietnam with a cinema advertising campaign for its iON EV tire brand, reinforcing its presence in one of Southeast Asia’s fastest-growing electric vehicle markets. The campaign spans 10 CGV theaters across seven cities, including Ho Chi Minh City, Hanoi, and Da Nang, where the company maintains…

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