Advertising Technologies Archives

Retail Media: Cotswold Outdoor Expands In-Store Ads

Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF

AdTech EdgeOctober 6, 2026October 6, 202604 mins

Collaboration delivers scalable display network infrastructure, creating new omnichannel opportunities for advertisers and driving measurable results. MONTREAL – (October 6, 2026) – Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with the UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a scalable in-store advertising infrastructure. The upgrade provides a unified workflow…

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Marriott Media Expands Travel Media Network With New Data

AdTech EdgeOctober 6, 2026October 6, 202603 mins

By combining Marriott’s first-party insights and owned channels with premium offsite activation, Marriott Media is building a connected ecosystem that helps brands reach travelers from pre-trip planning to arrival and beyond. The latest expansion includes new partnerships and capabilities that further distinguish Marriott Media from traditional media networks and advance its vision to build the…

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Cultural Relevance in Advertising Gets Smarter

Culture Hive Media Group and Alltold Help Advertisers Strengthen Cultural Relevance Before Video Campaigns Go Live

AdTech EdgeSeptember 24, 2026September 24, 202603 mins

LOS ANGELES, CA, UNITED STATES /EINPresswire.com/ — Culture Hive Media Group, a cultural intelligence company built for media and advertising, today announced a strategic partnership with Alltold, a responsible AI company, to further strengthen its proprietary Cultural Relevance Score® (CRS™) by incorporating deeper video creative intelligence from Alltold. The partnership gives advertisers greater confidence in…

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ALT Placements Launches AdTech Publishing Network

ALT Placements Builds Publishing Network for Restricted Markets

EIN PresswireSeptember 17, 2026September 17, 202604 mins

ALT Placements has launched a digital publishing network aimed at businesses that face restrictions or limited availability across conventional digital advertising channels. The company says its model uses content publishing and organic search visibility rather than paid media as an alternative route to digital discovery. The network currently includes more than 120 digital properties, according…

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Luban Speeds Global Ad Spend With PhotonPay

Luban Uses PhotonPay to Speed Global Ad Spend Processing

PR NewswireSeptember 17, 2026September 17, 202604 mins

Luban, the international marketing platform operated by BlueFocus Media, is integrating PhotonPay’s financial infrastructure to accelerate how advertising budgets are funded and reallocated across global campaigns. The companies say the integration has increased ad-spend processing efficiency by three to four times, addressing a less visible constraint in cross-border media buying: moving money quickly enough to…

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MatchBest Expands Industry-Specific AI Portfolio

MatchBest Group Expands Industry-Specific AI Technology Portfolio

EIN PresswireSeptember 7, 2026September 7, 202606 mins

MatchBest Group is positioning itself less as a single AI product company and more as a portfolio operator, building specialized platforms for industries where artificial intelligence can be embedded directly into existing workflows. The company’s portfolio spans creative production, OTT and streaming, healthcare, influencer marketing and enterprise technology. Its strategy is based on a common…

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Comcast Expands AI for Video Advertising

Comcast Technology Solutions Brings Video AI Into Ad Workflows

PR NewswireSeptember 4, 2026September 4, 202604 mins

Comcast Technology Solutions (CTS) is expanding its VideoAI platform with a suite of AI-powered applications designed to automate video processing, metadata management, quality control and advertising-related workflows for broadcasters, content owners, streaming providers and operators. Unveiled ahead of IBC 2026, the applications include video verticalization, regional-language localization, smart chapter detection, metadata enrichment, automated quality control…

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PlayTiger Brings AI Agents to Roblox Ads

PlayTiger Brings Agentic AI to Roblox Advertising Workflows

PR NewswireSeptember 4, 2026September 4, 202614 mins

Toya has introduced PlayTiger connectors for ChatGPT and Claude, bringing AI-agent capabilities into Roblox analytics, advertising, marketing and studio workflows. The integration is designed to move AI beyond reporting and recommendations by allowing permissioned agents to perform selected actions across the Roblox growth and advertising lifecycle. PlayTiger provides a higher-level orchestration layer on top of…

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CDON Partners With Topsort on Retail Media

Topsort, CDON Expand Marketplace-Native Retail Media

BusinessWireSeptember 3, 2026September 3, 202603 mins

CDON Group has partnered with Topsort to deploy marketplace-native retail media infrastructure, bringing sponsored product advertising into the Nordic ecommerce operator’s marketplace ecosystem. The agreement reflects a broader effort among commerce platforms to connect advertising more closely with product discovery, seller activity and transaction environments. CDON Group operates the CDON and Fyndiq marketplaces across the…

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FreeCast Targets Telecom Media Monetization

FreeCast Targets Media Monetization Above Global Connectivity

BusinessWireAugust 25, 2026August 25, 202604 mins

FreeCast is positioning its streaming Platform-as-a-Service (PaaS) as a monetization layer for telecom operators, broadband providers, satellite companies and other connectivity businesses, arguing that the next opportunity may lie in what customers do after they get online. The Nasdaq-listed company says its platform can let operators launch branded media services combining FAST channels, AVOD, premium…

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