Best Buy and Amazon are expanding their Fire TV relationship beyond connected television hardware and into advertising. Beginning February 2027, Best Buy Ads will use Amazon Ads’ programmatic technology and AI-powered tools to help brands plan, activate, optimize and measure campaigns across Fire TV inventory on Insignia televisions. Best Buy Ads to Tap Amazon’s Programmatic…
The retail checkout counter was designed for a simpler era. Today, shoppers can walk into a store knowing a product’s online price, reviews, colors, competing offers and sometimes its delivery options before speaking to an associate. That shift is forcing retailers across Asia-Pacific to rethink what store technology should do. Mobile POS, clienteling, unified customer…
Mobile advertisers are facing a more fragmented creative economy, where the format that delivers efficient installs on Android may perform very differently on iOS. Liftoff’s sixth annual Mobile Ad Creative Index highlights those differences across gaming, e-commerce, finance and entertainment, drawing on more than 602 billion impressions and 144 million installs to examine how ad…
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