Digital creators are no longer confined to social feeds. New research from the Video Advertising Bureau (VAB) suggests that creator audiences are increasingly intersecting with TV and streaming, creating a potentially valuable opportunity for advertisers seeking both creator credibility and the scale, measurement and brand-safety environment associated with premium video. VAB Research Points to a…
Bright Mountain Media is narrowing its losses while reshaping a portfolio that spans advertising technology, digital publishing, consumer insights and media services. The company reported second-quarter revenue of about $13.6 million, down 12% year over year, but its first-half net loss improved 38% to $4.5 million as management pushed cost discipline and continued investment in…
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