Paramita Patra is a content writer and strategist with over five years of experience in crafting articles, social media, and thought leadership content. Before content, she spent five years across BFSI and marketing agencies, giving her a blend of industry knowledge and audience-centric storytelling. When she’s not researching market trends , you’ll find her travelling or reading a good book with strong coffee. She believes the best insights often come from stepping out, whether that’s 10,000 kilometers away or between the pages of a novel.
https://www.youtube.com/watch?v=_rk7jtu7dUE Bob Regular, CEO of Infolinks, shares his 25-year journey from dial-up modems to AI-powered contextual advertising. Discover how programmatic was born, why curation is now central to Ad Tech, and what the AI hype cycle really means for the future. About Bob Regular About Infolinks Media About Siddesh Shetty As the CEO of Infolinks…
It’s 2030, and a consumer walks through a virtual shopping street wearing AR glasses. It’s an AI-driven ad experience that adapts in real-time based on their purchase history. AdTech campaigns are now an immersive interaction powered by AI, built on trust, and woven into digital realities. AdTech 2030 is where data intelligence, immersive technology, and…
You visit a website, and you are not greeted by a pop-up demanding your data, but by a message that tells you precisely what information will be used and why. You decide what to share, and you choose your preferences across every platform you engage with: no hidden trackers, no sneaky third-party cookies. Cookieless…
A brand invests in a digital ad campaign. The marketing team discovers that most clicks appear in bots, fake impressions, and unverifiable traffic sources. The data looks promising, yet the conversions tell another story. Amid growing concerns over ad fraud and misreported metrics, the question is “can transparency return to AdTech”? “ Blockchain in AdTech…
It’s 2035, and a consumer receives a personalized ad after discussing sustainability with a friend. Algorithms don’t just power the system behind them; ethics govern them. Every data point and every creative decision have been filtered through AI governance to protect privacy, eliminate bias, and ensure transparency. Ethical AI has become the foundation of AdTech…
You’ve just launched a new ad campaign across multiple channels. After a few days, performance metrics reveal mixed results. Traditionally, you’d spend weeks analyzing engagement rates, A/B test outcomes, and audience feedback to figure out what worked and what didn’t. However, AI insights can now help you optimize in real-time. Creative campaigns have always involved…
You’re a CMO preparing for your next campaign launch. When you think you’ve covered all bases, a competitor launches a personalized ad campaign with AI-generated content, delivering results at a fraction of the time and cost. Suddenly, you realize that it is not enough to keep pace. This is why you need AI-driven creative tech. …
https://www.youtube.com/watch?v=2ygHzUqtwIs Host Siddesh interviews Mike Hauptman, CEO of Adlib to know about his Lessons from his early days at MediaMath that shaped Adlib’s vision and the future of walled gardens like Google and Meta in AdTech About Mike Hauptman About Adlib About Siddesh Shetty Mike is working in the online marketing industry since 2006, and…
A creative team’s campaigns need to go live, deadlines are piling up, and feedback loops are endless. Marketers chase approvals over email, and project managers scramble to track progress across tools. Instead of focusing on ideation and storytelling, the team’s energy is lost in tasks and coordination. This scenario demands workflow automation. Every hour spent…
A marketing team launches a global campaign, which means brainstorming, testing multiple versions of ad creatives, analyzing audience responses, and balancing creativity with speed. But today, AI in Creative Operations is transforming the process. Marketers can generate creative concepts, test variations, and optimize campaigns in real-time based on audience engagement. AI in Creative Operations has…
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