Paramita Patra is a content writer and strategist with over five years of experience in crafting articles, social media, and thought leadership content. Before content, she spent five years across BFSI and marketing agencies, giving her a blend of industry knowledge and audience-centric storytelling. When she’s not researching market trends , you’ll find her travelling or reading a good book with strong coffee. She believes the best insights often come from stepping out, whether that’s 10,000 kilometers away or between the pages of a novel.
A shopper browses an online marketplace. She clicks on a product, compares prices, checks reviews, but decides not to buy. Later, she was shown an ad offering a discount on the same product, delivered through a retail media network. Retail media is slowly beginning to mirror what advertisers have already been doing in programmatic advertising. …
It’s 5:00 a.m. on Black Friday, and your customers are scrolling, comparing, clicking, and buying. Your competitors are everywhere, dominating ad placements and pushing personalized offers. Meanwhile, your ads are vying for visibility during one of the most competitive times of the year. And there’s only one thing: whether you’re armed with a well-structured advertising…
A FMCG brand invests in several different retail media campaigns. Weeks later, the marketing team is still left trying to make sense of what portion of those ads actually drove sales, why performance metrics vary, and where a portion of their budget disappeared. This is increasingly a concern in retail media, where there are hidden…
A consumer brand runs campaigns across five different retail media networks. Each platform promises first-party data and measurable ROI. Yet, when the marketing team sits down to evaluate performance, they’re confronted with inconsistent attribution models and siloed reporting dashboards. The whole campaign quickly turns into a wasted initiative. This is a growing challenge in retail…
https://www.youtube.com/watch?v=_rk7jtu7dUE Bob Regular, CEO of Infolinks, shares his 25-year journey from dial-up modems to AI-powered contextual advertising. Discover how programmatic was born, why curation is now central to Ad Tech, and what the AI hype cycle really means for the future. About Bob Regular About Infolinks Media About Siddesh Shetty As the CEO of Infolinks…
It’s 2030, and a consumer walks through a virtual shopping street wearing AR glasses. It’s an AI-driven ad experience that adapts in real-time based on their purchase history. AdTech campaigns are now an immersive interaction powered by AI, built on trust, and woven into digital realities. AdTech 2030 is where data intelligence, immersive technology, and…
You visit a website, and you are not greeted by a pop-up demanding your data, but by a message that tells you precisely what information will be used and why. You decide what to share, and you choose your preferences across every platform you engage with: no hidden trackers, no sneaky third-party cookies. Cookieless…
A brand invests in a digital ad campaign. The marketing team discovers that most clicks appear in bots, fake impressions, and unverifiable traffic sources. The data looks promising, yet the conversions tell another story. Amid growing concerns over ad fraud and misreported metrics, the question is “can transparency return to AdTech”? “ Blockchain in AdTech…
It’s 2035, and a consumer receives a personalized ad after discussing sustainability with a friend. Algorithms don’t just power the system behind them; ethics govern them. Every data point and every creative decision have been filtered through AI governance to protect privacy, eliminate bias, and ensure transparency. Ethical AI has become the foundation of AdTech…
You’ve just launched a new ad campaign across multiple channels. After a few days, performance metrics reveal mixed results. Traditionally, you’d spend weeks analyzing engagement rates, A/B test outcomes, and audience feedback to figure out what worked and what didn’t. However, AI insights can now help you optimize in real-time. Creative campaigns have always involved…
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