Musclebeat Publishing Group, an independent music publisher based in Fort Lauderdale, Florida, has hired TransMedia Group to expand awareness of its catalog of more than 10,000 original music tracks among brands, advertisers, agencies and creative professionals. Founded in 2005 by brothers Rone George and Calvin Eugene, Musclebeat specializes in songwriting, composition, engineering and mixing. The…
Inuvo is adding independent traffic-quality measurement from FouAnalytics to its IntentKey audience modeling technology, giving advertisers another signal for evaluating the quality of programmatic inventory after an ad has been purchased. The integration brings post-bid verification from FouAnalytics, founded by ad-fraud researcher Dr. Augustine Fou, into IntentKey’s media decisioning environment. The move addresses a persistent…
Creator advertising is moving closer to the operating model of other paid media channels, with brands increasingly looking for scalable buying, measurement and optimization rather than one-off influencer partnerships. Agentio, a creator-media buying platform, says olive oil brand Graza used its platform to expand creator advertising across YouTube and Meta without hiring a dedicated influencer…
ASEAN’s push to develop its creative economy is gaining policy momentum, but weak definitions and inconsistent data could make it difficult for governments to determine whether the sector is delivering the economic and social benefits expected of it. At the 2025 ASEAN Summit, regional leaders adopted the Creative Economy Sustainability Framework, establishing a shared commitment…
InMobi Advertising has launched a conversational AI agent within its Buyer Hub platform, giving media buyers a natural-language interface for discovering advertising inventory, building deals and optimizing campaigns across InMobi’s supply. The new capability is powered by InMobi’s unified intelligence layer and is designed to bring agentic AI into the day-to-day workflow of agency traders…
Horizon Media Holdings is deepening its investment in AI-powered marketing by hosting an AI fluency experience for its summer interns, highlighting how artificial intelligence is becoming a core workplace skill rather than simply an automation tool. Developed with enterprise AI training platform Section AI and supported by A+E Global Media, the initiative focuses on preparing…
As digital advertising becomes more automated and artificial intelligence lowers the barriers to content creation, marketers are once again investing in physical brand experiences that stand out beyond crowded online environments. That was a central theme emerging from Adgile Media Group’s recent industry panel, where executives from leading consumer brands argued that real-world visibility is…
The rapid expansion of generative AI has created an increasingly fragmented ecosystem where creators and developers often manage multiple accounts, APIs, billing systems, and workflows to access different image and video generation models. SeeAPI’s latest platform aims to address that complexity by consolidating leading AI models into a single operating environment. Rather than requiring users…
Artificial intelligence is steadily moving beyond content generation and customer service into enterprise procurement, where software agents are expected to negotiate, evaluate, and transact with minimal human intervention. GreenCore Solutions Corp.’s latest release reflects that transition by introducing a knowledge graph specifically designed to support AI agent interactions across the consumer packaged goods (CPG) industry….
Enterprise AI is entering a new phase where intelligent agents are no longer limited to answering questions—they are executing workflows, accessing enterprise systems, invoking applications, and collaborating with other AI agents. While this evolution promises greater automation, it also introduces new governance, identity, and security challenges that traditional enterprise architectures were never designed to handle….
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