Comcast’s Universal Ads is partnering with Tracer to strengthen the data infrastructure behind its effort to make television advertising easier to buy, measure and operate at scale. The partnership centers on creating a centralized operational layer across Universal Ads’ technology environment, bringing together operational and revenue data that previously sat across different systems. The goal…
Home service companies that connect advertising data to completed jobs are seeing materially different economics from those that optimize around leads and calls alone. An analysis from Lachi Media of $84.1 million in advertising spend across 126 U.S. home service businesses found that companies tying advertising to completed jobs generated 38% higher median gross-profit returns…
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