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Azerion, Starcount Partner on Ad Targeting

Azerion and Starcount Partnership Combines Spend Transaction Data with Precision of Omnichannel

London; 3 November 2026: Omnichannel advertising platform Azerion has partnered with consumer behaviour data specialist Starcount in a move that fuses consumer spending data with full-funnel media activation. The collaboration provides advertisers and agencies with new precision tools to reach target audiences when they are most likely to buy. Starcount combines granular spend transaction insights with consumer interests and intent…

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Programmatic Advertising Gets Cultural Insights

Culture Hive Brings Cultural Relevance Scoring to Programmatic Buying Through Magnite ClearLine

NEW YORK, July 21, 2026 – Today, Culture Hive Media Group announced the integration of its proprietary Cultural Relevance Score (CRS™) into Magnite’s ClearLine platform, giving advertisers a measurable way to identify and activate against culturally relevant audiences and media environments. For decades, advertisers have relied on demographics as a proxy for audience understanding because culture…

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