NOVUS Wins A&W Media Planning Deal, Deploys AI‑Powered Hyper‑Local Strategy
A&W Restaurants has tapped Chicago‑based NOVUS Media to take charge of its media planning and buying across both digital and traditional channels in the United States. The partnership, announced on February 23, 2026, arrives as the fast‑food chain accelerates a comprehensive modernization program that blends its century‑plus heritage with a fresh, quick‑service experience. NOVUS, an independent agency…
