Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV Targeting
NEW YORK, July 15, 2026 (GLOBE NEWSWIRE) — Adstra, a leading provider of data and identity solutions, today announced the launch of ID Connection Strength (ICS), a transparent, configurable scoring framework that gives brands, agencies, and adtech platforms a verified measure of identity link quality before campaign activation. To validate ICS in practice, Adstra partnered with InterMedia…
