EDO, a TV outcomes measurement company, has released its FIFA World Cup 2026 advertising performance rankings, analyzing more than 1,200 brand ads across 22 categories to identify which campaigns generated the strongest consumer engagement. The ranking highlights Kalshi, Oura Ring, AT&T, Adidas, and other brands that achieved the highest immediate mid-funnel outcomes based on EDO’s…
Marketing Architects has expanded the capabilities of Annika, its proprietary demand-side platform (DSP), with new features aimed at improving Connected TV (CTV) and Over-the-Top (OTT) advertising performance. The updates focus on reducing frequency waste, improving inventory diversification, supporting international and geo-targeted campaigns, and accelerating bid response times. The announcement reflects growing demand for performance-focused CTV…
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