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Demand The Limits Disrupts Legal Advertising

Demand The Limits Uses Bus Media to Disrupt Legal Advertising

Florida personal injury firm Demand The Limits is taking a deliberately unconventional approach to legal advertising, using branded inter-city buses across Palm Beach County and a supporting social campaign to challenge the repetitive creative conventions that have long defined the category. The campaign centers on newly wrapped PalmTran buses carrying the message “DTL is DTF,”…

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