PATTISON Outdoor, in partnership with Sussex Permitting & Development Group (PDG), has unveiled two new 14’ x 48’ digital screens at RioCan’s Yonge Eglinton Centre. The upgrade replaces previous displays with larger-format units powered by 10mm SMD (Surface Mounted Device) technology, delivering sharper visuals and a 29% increase in available advertising space.
JCDecaux Transport has completed a landmark pilot in Asia’s metro advertising space, harnessing AI analytics to bring precision and accountability to outdoor campaigns. The initiative, rolled out at the Iconic Digital Zone in Tsim Sha Tsui Station, is among the first in the region to provide real-time, data-driven audience insights for transit advertising.
Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, has declared a quarterly cash dividend of $1.55 per share along with a special cash dividend of $0.25 per share. Both payments are scheduled for December 31, 2025, for stockholders of record as of December 22, 2025, covering both Class A and Class B common stock.
The outdoor advertising industry is gearing up for a decade of steady expansion, with new data from Allied Market Research projecting the global market to grow from $16.3 billion in 2024 to $26.47 billion by 2034, at a 5% CAGR.
Lamar Advertising, one of the world’s largest outdoor advertising companies, announced its in-kind partnership with Dolly Parton’s Imagination Library for 2025. Over the next year, Lamar will contribute more than $2 million worth of digital Out of Home (DOOH) media to help raise awareness, increase donations, and enroll children in this impactful literacy program.
Vision 2020 Group, a leading marketing and advertising agency in the UAE, has announced the expansion of its integrated services. This strategic move aims to offer innovative solutions to businesses in Dubai and Abu Dhabi, enhancing their market presence through digital marketing, website and mobile app development, and outdoor advertising.
Premier Outdoor Media, an independent operator of out-of-home (OOH) advertising assets across the Northeast Corridor, has announced the sale of its OOH assets to Lamar Advertising Company (NASDAQ: LAMR). This acquisition adds nearly 200 billboard faces to Lamar’s portfolio, including 45 digital units in strategic markets across New Jersey, Delaware, Maryland, Pennsylvania, and New York.
