Paramita Patra is a content writer and strategist with over five years of experience in crafting articles, social media, and thought leadership content. Before content, she spent five years across BFSI and marketing agencies, giving her a blend of industry knowledge and audience-centric storytelling. When she’s not researching market trends , you’ll find her travelling or reading a good book with strong coffee. She believes the best insights often come from stepping out, whether that’s 10,000 kilometers away or between the pages of a novel.
In this episode of AdTech Edge – Tuesdays with Trailblazers, we sit down with Dave Etherington, VP of Revenue and Partnerships, US at Broadsign to break down the future of DOOH advertising, programmatic media, performance measurement, and the rapid evolution of modern advertising. About Dave Etherington About Broadsign About Siddesh Shetty More About Dave: https://www.linkedin.com/in/daveetherington/…
In 2030, a global brand launches a new product across five countries. The company’s AI handles the entire campaign in real-time. There are humans involved in this process but their function is supervisory. Branding strategy, storytelling, and engagement were the responsibilities of advertising agencies. Now it is shifting due to AI. Adaptive AI Ecosystems is accelerating this shift. At the same time, this transformation raises important question for businesses. Will…
In the year 2030, and a marketing team analyzes the success of their advertising campaign. However, there was no brainstorming, ad copy discussion, or manual segmentation. That is because an AI system had understood the campaign and done everything. This is the direction advertising is moving toward. It is no longer about using AI for isolated tasks. It is about…
A brand is gearing up for a new marketing campaign. Previously the entire process of campaign creation, advertising, reporting, and media planning required time. Currently, brands can come up with ideas by using AI, write ad copies, automate targeting of their audiences, and monitor their campaigns. This brings up the question: Can AI take care of everything that needs to be done, and thus, make brands no…
A marketing leader logs into their campaign dashboard expecting clarity. Instead, they see rising spend, mixed performance, and little insight into where their ads actually ran. Somewhere between automated buying, supply paths, and limited visibility, value is getting lost. Programmatic Advertising once promised efficiency and reach now demands a focus on quality, control, and accountability. It’s not about doing more through…
Your latest digital campaign report looks promising at first glance. But as your team digs deeper, you see results. Conversions are not matching engagement. Traffic from unknown sources makes up a substantial portion of the total traffic. Therefore, there is an important issue that comes into play here. What portion of this traffic is legitimate? Bots, scripts, and click farms do not contribute anything meaningful to the…
A team is analyzing the success rate of a campaign. For the team, the old problem still exists. How can every impression be valuable when the decision needs to be taken quickly? It has always been about speed and efficiency in programmatic ads, but now, with AI, things have moved up a notch. Be it the…
A campaign launches, but nobody changes the bid prices, modifies the content, or shifts budget allocations. On the contrary, the idea is to create an adaptive ecosystem that constantly changes and improves itself. In recent times, AI in AdTech has progressed from single-use cases and dashboards to a more integrated AI ecosystem. The change is not simply about automation; it is…
It’s the end of the quarter, and the question on everyone’s mind is, “Are we really benefiting from our AI spend?” The easy wins are visible, but no one is sure what will sustain over time. This is the challenge many organizations face as they move deeper into the Agentic AI Era. Measuring Agentic AI ROI requires a different…
A retail brand runs a branded campaign on display, social, and CTV, with a specific time frame. In a traditional environment, the team would look at the results the following day and make adjustments as needed. But in today’s ad environment, that lag is expensive. Adaptive AI Agents adjust campaign parameters based on live data. So, what are adaptive AI…
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